WWW Publication Design
Develops competencies in writing and editing copy for World Wide Web media. Students will learn to structure web sites, layout copy, use color and text effectively, position images, and deploy sound and video. Students develop skills in editing public relations, advertising, and news-oriented web sites. Prerequisite: MMAJ 371 or permission of instructor. On demand.
Writing For Media
Develops fundamental skills in writing and/or visualizing for a variety of media forms. Emphasizes print and broadcast newswriting, advertising copywriting, and public relations writing. Prerequisite: ENG 111 or consent of instructor. Each semester.
Trng Pgm Plan & Design
Investigates various theories of learning and instructional strategies used in training in corporate organizations and educational environments. The participant will identify a method appropriate to his or her content area, and plan and design an instructional system suited to adult learners in an in-service training environment.
Requires the student to conduct a research study in communication, using acceptable research methods and under the supervision of a faculty member and committee; permission to enroll in this course is by invitation of the graduate faculty in the Department of Communication. This course is one of three options to complete the degree requirements in the graduate program. Prerequisite: COMM 621. Three or six credits a semester for an overall total of six credits.
Provides initial instruction on communicating via motion and passage of time. Includes the syntax of motion and production techniques in video and animation. Each semester.
This course provides students with experience in the operation of a television station. Students will be involved in all aspects of the operation of the station, including camera operation, directing, producing, lighting, set design, audio and technical direction, editing, sports and news reporting, remote transmission, and all other aspects of the operation of the student television station.
Provides a foundation in the U.S. policymaking process in telecommunications (broadcasting, cable, telephone, and the Internet). Examines the impact of technology and social influences on policymaking and the theoretical perspectives that drive policymaking. Prerequisite: MMAJ 100 or 101
Develop basic skills in studio production techniques, including producing, crew positions, lighting, and on-camera talent. Prerequisite: MMAJ 270.
Focuses on a single, broad contemporary topic of current interest in communication and related fields. Course content varies from semester to semester. Topics to be considered will be announced in advance. May be taken three times for credit.
Focuses on a single, broad contemporary topic of current interest in communication and related fields. Course content varies from semester to semester. Topics to be considered wil be announced in advance. May be taken three times for credit. No prerequisite.
Society, Law & Media Tch
This course will examine the social impact and regulation of media technology in society. The course will explore the relationships between societal uses of media technology, the law that addresses media technology issues and the role of media in larger communication and mass media systems. Every other year.
A film production course. Students will make up a crew that will produce a feature-style film short. The capstone course in the film concentration applies previous coursework and experience to the creation of a major work and will allow students th,"e full expression of the concentration. Prerequisite: MMAJ 445, 455.
This capstone course enables students to develop their work utilizing the theory and application techniques of planning, writing, producing and directing to complete their digital/film portfolio for the B.F.A. exhibit. Prerequisites: MMAJ 4455 andMMAJ 455
Sem In Comm Ed & Mass Media
Focuses on critical examination of issues, research, and innovations in the field of communication education and mass media technology.
This course is designed to concentrate on the development, execution and formatting of a narrative short script. Designed in a lecture/workshop format, students will produce a polished log line, synopsis, treatment, character profiles, and twenty-minute screenplay, The course will also cover distribution, marketing strategies, and pitching a script.
This course provides students with experience in the operations of a FM radio station. Students will complete Disc Jockey (DJ) training, and will then participate in the various aspects of the station operation. These include: being on the air, operating the board, gathering, writing and reporting news and sports coverage, traffic, production, music direction, and all other elements of radio station operation.
Provides fundamental instruction in editing skills, copy editing, headline writing, typography, photographs, copy control, and layout. Examines the role and responsibilities of the editor. Prerequisite: MMAJ 140.
This course teaches principles of visual communication in print and electronic publications. Students gain design and production skills through extensive application of these principles to a wide variety of publications. Prerequisite: MMAJ 140.
Public Relations Writing
Provides students with instruction and experience in writing for the public relations and advertising professions. Projects include news releases, media kits, advertisements, newsletters, brochures, and web pages. Coursework also stresses ethical and legal responsibilities of the public relations writer, research, persuasion, and visual elements of communication. Prerequisites: MMAJ 100 or 101, and 140.
Public Relations Foundations
Focuses on the roles and responsibilities of public relations professionals, theories and prniciples of public relations, and public relations programming. Students will work to develop knowledge, expertise and skills that lead to professional competence in the field. As part of their study, students will also consider the legal and ethical dimensions of public relations.
Public Relations Ethics
Addresses ethics and professional responsibility in public relations. Through study of theory, cases and current events, students will learn to identify the ethical and moral dimensions of issues that arise in the practice of public relations. Students will gain the knowledge and skills necessary to reach and justify ethical decisions, and a sense of personal and professional responsibility. Prerequisites: MMAJ 140, MMAJ 312 and MMAJ 443, with a grade of C or above in each course. Annually|
Public Relations Co-Curricular
This advanced-level co-curricular provides students with hands-on public relations experience with a selected student media outlet or campus organization. Students complete a minimum of 45 hours per semester producing public relations projects and c,"ampaigns. Examples include: media relations, special event planning, media promotions, and writing and execution of public relations campaigns. Prerequisite: MMAJ 312: Public Relations Principles and Practices|
Public Relations Campaigns
This course explores the processes of public relations research, strategic planning, tactics and evaluation in creating and managing PR campaigns. Students will integrate theory and professional skills by analyzing existing PR campaigns and currentevents. The course culminates in a PR campaign that students create for an actual client. Prerequisites: MMAJ 140, MMAJ 312 and MMAJ 443 with a grade of C or above in each course.
Publ Relat Ethics & Prof Resp
Addresses the ethical and moral dimensions of the public relations practice, and prepares students to understand the ethical responsibilities of the public relations professional. Through case studies, analysis of current events, and hands-on exercises, this course provides students with the knowledge and skills necessary to reach and justify ethical decisions in a range of situations. Throughout, students work to build a sense of personal and professional responsibility in public relations.Prerequisite: MMAJ 551|
Publ Rela Cases & Campaigns
Using public relations cases and campaigns as models, this course examines the development of public relations strategies along with the tactical communications and actions that were instituted to achieve organizational goals. Public relations programs directed toward employees, the news media, the community, the consumer, governmental officials and agencies, stockholders and other relevant groups are included in the course. Prerequisite: MMAJ 551|
Professional Comm Writing
This course provides advanced instruction in communication writing for use in a range of media-related careers. It focuses on the methodology and execution of specific projects professionals are likely to encounter in the workplace including speeche,"s, grants, visual presentations and research reports. Prerequisities: COMM 551, COMM 525|
Allows students who seek careers in video or film production to gain experience in production work through the activities of WCUC-FM, WCUB-TV, and the production work of the department or of the university. Prerequisites: Students seeking to do a Production Co-Curricular in Film/Video must have taken MMAJ 351 and received a minimum of a C grade. Students seeking to do a Production Co-Curricular in Audio must have taken MMAJ 354 and received a minimum of a C grade.
Prin of Integrated Comm
This course examines the theories and techniques of integrated communications, including public relations, advertising, marketing, sales promotions, and personal selling. It explores how all forms of communications work together to achieve organizational objectives and contribute to its overall brand. In this course, students will also learn how to research and evaluate a company's marketing and promotional situation, and use this information to develop effective integrated communications strategies and programs. Prerequisite: MMAJ 551|
Prin Of Inst Design & Ed Tech
This course focuses on systematic procedures for designing, developing, evaluating and revising instruction to meet identified goals and objectives for promoting educational technology. Instructional design theories and applications will be examined. The appropriateness and production of both projected and non-projected multimedia will be explored in the production of instructional solutions for the targeted audience including the K-12 community and other training and development learning envi,"ronments. Fall, annually.|
Design and production of graphic materials for the presentation of information in training sessions, sales and stockholder meetings, and other small and large group situations. May be taken concurrently with SCT 214.