Dr. Chinintorn (Pom) Nakhata

DEGREES EARNED / CERTIFICATIONS / PROFESSIONAL TRAINING

  • Ph.D. (2014) University of South Florida (Marketing)
  • D.B.A. (2007) University of South Australia (Management)
  • M.B.A. (2003) Sasin Graduate Institute of Business Administration (Marketing and Finance)
  • B.B.A. (1999) Chulalongkorn University (Marketing)

LinkedIn Account

https://www.linkedin.com/profile/public-profile-settings?trk=prof-0-ovw-public_profile-secondary

PRIMARY COURSES TAUGHT

  • E-Marketing (Undergraduate and MBA)
  • Marketing Decision Making (MBA)
  • Marketing Problems (Undergraduate)
  • Marketing Management (Undergraduate)
  • International Marketing (Undergraduate and MBA)

RESEARCH INTERESTS

  • Social Media Marketing
  • Behavioral Pricing
  • Retailing

MOST RECENT PUBLICATIONS / PRESENTATIONS

  • Kuo, Hsiao-Ching and Chinintorn Nakhata (forthcoming), "Price Promotions and Products with Low Consumer Ratings," Journal of Consumer Marketing
  • Nakhata, Chinintorn and Hsiao-Ching Kuo (forthcoming), "Consumer Avoidance of Specially Priced Items during Social Coupon Redemption," Journal of Retailing and Consumer Services
  • Nakhata, Chinintorn and Alexa Fox (2016), "But First, Let Me Take a Selfie": A Multi-Method Exploration of Snapchat Marketing," 2016 Winter American Marketing Association (AMA) Marketing Educator's Conference, Las Vegas, NV, February 26-28, 2016.
  • Nakhata, Chinintorn and Hsiao-Ching Kuo (2014), "Non-Price Cues Utilization during Social Coupon Purchasing-Decision," Journal of Product & Brand Management, 26 (3), 452-461
  • Nakhata, Chinintorn, James R. Stock, and Tania B. Teixeira (2013), "Doctoral Dissertation in Logistics and Supply Chain-Related Areas: 2005-2009," Logistics Research, October, 1-13 

HONORS AND AWARDS

  • 2016 Center for International Business Education & Research, Georgia State University, Faculty Development in International Business Development Workshop, Best Poster Presentation Award, Third Place
  • 2015-2016 College of Business Administration & Information Sciences, Clarion University of Pennsylvania, Business Researcher of the Year, Second Place
  • 2015 American Marketing Association/ American Collegiate Retailing Association (AMA/ACRA) Conference, Best Conference Paper Nominee
  • 2015 Alpha Mu Alpha National Marketing Honorary Society
  • 2014 Society for Marketing Advances Annual Conference, Best Promotions Track paper

CURRENT PROFESSIONAL ASSOCIATIONS

  • American Marketing Association (AMA)
  • Academy of Marketing Science (AMS)
  • Academy of International Business (AIB)
Last Updated 7/17/18