B.S. Communication: Digital Media Concentration
With the Bachelor of Science in communication, digital media concentration, you will focus on the basics of communication with an emphasis on telling stories through television and other media. Coursework covers television and media production basics, and how to shape narratives for a tech-savvy generation. This program is offered only at the Clarion campus.
B.S. Communication: Integrated Journalism Concentration
With the Bachelor of Science in communication, integrated journalism concentration, you will prepare for a journalism career in digital media including online newspapers, magazines, and news blogs. Coursework covers principles and practices of reporting and interviewing, news writing, ethics, social media, newspaper design, and media management. This program is offered only at the Clarion campus.
B.S. Communication: Public Relations/Advertising/Corporate Communication Concentration
With the Bachelor of Science in communication, public relations/advertising/corporate communication concentration, you will learn how to build and manage relationships with key publics, create compelling brand messages, and communicate effectively with stakeholder groups inside and outside of organizations. Coursework covers principles and practices, writing, cases and campaigns, social media, ethics, and leadership in public relations, advertising, and corporate communication settings. This program is offered only at the Clarion campus.
B.S. Liberal Studies: Communication Concentration
The Bachelor of Science in liberal studies, communication concentration, provides you with a broad-based foundation in the discipline through courses in mass communication, writing, communication theory, and interpersonal and small-group communication. It is intended for individuals pursuing careers in corporate communication, media management, journalism or other mass media-related fields. This program is offered at the Clarion campus and online.
Minor in Health Communication
The minor in health communication is designed to address how communication impacts all areas of health. Coursework explores the connection between communication and social, physical and mental health, as well as the impact of new media technology in the health care industry. Students will be exposed to health communication courses and have the opportunity to focus on specific communication frameworks in a variety of courses including interpersonal, small group, gender, conflict, non-verbal, electronically mediated, mass media and cross cultural communication. This minor is offered online and at the Clarion campus.
Minor in Social Media
The minor in social media is intended to provide students with skills related to the creation, management and maintenance of social media accounts. Students will explore key areas including writing for digital media, aesthetics, audience analysis, production planning and message design for social media. Elective courses in photography, communication, strategic messaging and design allow students to choose their own focus to best augment their major. This minor is offered online and at the Clarion campus.
Minor in Speech Communication
A minor in speech communication enables you to explore the various skills and practices of communication, such as interpersonal and group discussion. The minor requires students to take 18 credits in communication studies. This program is offered only at the Clarion campus.
Minor in Sports Media
The sports media minor gives all majors a chance to get in on the action and learn about the media side of the sports industry. With classes in theory and production, this minor explores sports in our global society. Flexible options allow you to learn the why and how behind producing live sports coverage, writing for sport media and promoting different types of sporting events, covering everything from in-venue entertainment to outside contests and events. This 18-credit minor provides options for concentrating in a specific area of sport media, but also provides hands-on experiences to provide the foundation in writing for sport as well as sport media creation and coverage. Theoretical options include coursework relating to sport in society; specifically, sport ethics, gender in sports, sports management and sport facilities and events. Choose from the available required courses to create a minor that works to best achieve your goals and we¹ll help you put together the knowledge and portfolio it takes to get in the game. This minor is offered only at the Clarion campus.
M.S. Mass Media Arts and Journalism
In the 21st century, an advanced degree is a prerequisite for the best jobs in the media marketplace. The online Master of Science in mass media arts and journalism will enhance your intellectual and practical skills, and boost your marketability in the fast-growing field of communication. This integrated program is geared toward busy adults who want to earn a master's degree but cannot travel to campus due to distance, job commitments, or family responsibilities. The M.S. in mass media arts and journalism is a 36-credit program that provides students with a theoretical base in communication coupled with professional experience to enable career success anywhere within the field of communication. This program also provides a solid foundation for graduates seeking to further their education in a doctoral program. The online Master of Science in mass media arts and journalism program makes it easy on working adults, and enables them to graduate with their master's degree in as little as 18 months. This program is offered only online.
Certificates And Certifications
Graduate Certificate in Health Communication
This program provides instruction related to mass communication theory, organizational communication and health specific communication competencies. The combination of these three areas allows a unique opportunity to integrate media, organizational behavior and current trends in health communication to provide students a well-rounded look into the world of health communication. The certificate is designed for people who are working in any capacity in a healthcare or community-related organization. This certificate program is offered only online.
Graduate Certificate in Public Relations
This 15-credit program is designed for public relations professionals, business owners, non-profit managers, and others to update their skills or gain formal training in this fast-growing profession. Working through Clarion Online, you can complete the PR certificate in approximately one year. Coursework provides you with a broad-based foundation in public relations through applied courses in principles and practices, writing, cases and campaigns, professional ethics, leadership, and principles of advertising and marketing. Graduates are qualified to work as public relations assistants, managers and executives. While the PR certificate can be earned as a stand-alone credential, all of the PR certificate courses can be applied to fulfill requirements toward the M.S. in mass media arts and sciences degree. With careful planning, you can incorporate the courses required for the PR certificate into the M.S. degree program and complete both programs within the total 36 credits needed for the master's degree. This program is offered only online.
Graduate Certificate in Social Media Management
This program is designed for people who are working in any capacity in almost any field. From non-profits to for-profit enterprises, social media is a global phenomenon. This certificate provides instruction related to mass communication theory, media law, technology and the impact of mediated communication on society. With coursework spanning the history and current status of social media in conjunction with mass communication theory and law, students gain the skills needed to successfully manage social media content. This certificate is offered only online.