The Division of University Advancement is comprised
of the offices of marketing and communication, sports
information and printing services. Responsibilities lie in
advancing the general interests of Clarion University while
building a base of support that enriches and sustains the
The focus of the division lies in telling the story of our
vibrant academic institution in its unique western Pennsylvania
setting along with promoting strong collaborative relationships
among internal and external constituencies. Audiences served
include prospective and current students, parents, more than
50,000 alumni, faculty, staff, community partners, friends of
the university and the region at large.
In accomplishing its mission, the Division of University
Advancement seeks the involvement of university-affiliated
organizations including the Clarion University Foundation,
Inc., and Clarion University Alumni Association.
The Office of Marketing and Communication promotes
Clarion University through integrated marketing initiatives,
which include advertising and public relations. Efforts are part
of a branding strategy that shapes the image of the university
as it reaches various constituents.
The office works with university leaders in establishing
and promoting the official position of the university to media
outlets and its various audiences, including current and
prospective students, faculty and staff, alumni and friends and
the community and government. The office also oversees the
development of marketing and advertising campaigns created
by outside agencies.
Positioning is also supported by the marketing and
communication office through web design and development
in accordance with established standards and guidelines.
In serving as the university’s news bureau, the office
releases information through various outlets including: print,
radio and television; the university’s website; Clarion and
Beyond magazine; Community Connections newsletter;
electronic communications, Newswire and E-eagle; and a
variety of social media venues. The department also assists
in emergency communications and special projects.
PAGES is responsible for the development and printing of official university publications and other print materials. The department operates a copy center and provides design and digital services. PAGES works closely with marketing and communication on the incorporation of the university brand into print projects. PAGES also offers specialized mailing services and other promotional items, including portfolios, shirts, etc.
All official news releases and media relations relating to
athletics are coordinated and issued through the Office of
Sports Information. This office works closely with the athletic
director and coaches and is responsible for the coordination of
statistical reports required by the NCAA (National Collegiate
Athletic Association) and PSAC (Pennsylvania State Athletic
Conference). The university’s athletics website is also
maintained by this department.
The Clarion University Foundation, Inc., a Pennsylvania
not-for-profit corporation founded in 1969, is charged with
promoting the educational purposes of, or at the request of,
Clarion University. The organization, further described as
a tax-exempt charity by section 501(c)(3) of the Internal
Revenue Code, has been designated by the council of
trustees to receive and manage private sector gifts on behalf
of Clarion University.
As charged, the foundation is responsible for coordinating
all university program requests for financial support from
the private sector. Campaigns for support include annual,
capital, planned gifts and other special appeals. Sources of
private support include alumni, employees, retirees, parents,
students, friends, businesses, corporations and foundations.
The foundation board of directors, through its CEO,
oversees the management and operation of the organization
including distribution of resources, management of assets,
student housing operations and personnel.
An integral part of the foundation, the Clarion
University Alumni Association is led by its board of
directors (the voice of more than 50,000 living alumni)
and executive director and supported by student Eagle
Ambassadors. The association is actively involved in
the efforts of the university and the Clarion University
Foundation, Inc., in serving alumni, friends, parents and
the university community at large. The office is involved in
attracting students, establishing a base of financial support,
fostering lifelong affiliations with alumni (beginning with
current students) and continuing in outreach programming
to all alumni.