American Marketing Association (AMA)
AMA is the largest marketing association in North America, in which members can practice, teach, and study marketing worldwide. Campus branches have the chance to connect with the organization at a national level by staying involved with the acclaimed seminars, topical events, and the workshops that are offered. The association also provides a path of communication between all types of business majors.
Our Mission
To provide members with valuable opportunities in the marketing field, to network with established businesses and professionals, and to practice marketing skills through volunteer community involvement.
Executive Board Members:
(Left) Maddie Gillott (Executive Vice President), Denae Heath (Treasurer), Zach Clifford (President), Kaitlyn Jones (Co-VP of Advertising), Ryan Greguric (VP of Programs), Zack Fisher (VP of Membership; Co-VP of Advertising), Matt McHugh (VP of External Affairs), Allison Long (VP of Fundraising), Kristin Sariano (Secretary), Cassie Hartman (VP of Community Service), and Heather Kirkwood-Mazik (Faculty Advisor).
Meetings
The American Marketing Association holds member meetings several times throughout each semester. Please refer to the AMA bulletin board on the second floor in Still Hall for meeting times and applications. You can also find more information and updates on events on Facebook by becoming a friend of Clarion AMA or on Twitter by following them at ClarionAMA.
Speakers
During the fall 2011 semester, Ken Martin, from Kenneth Martin & Associates, spoke to the students on Clarion University's campus about how to be successful in business. Students enjoyed listening to his presentation and learned tips on interviewing, resumes, networking, and finding your first job.
Trips
The Clarion University Chapter takes a fall trip to New York City each year. This year, AMA members took the 3-day trip from November 17-19. While the students were there, they visited two major advertising firms, J.W. Thompson and McCann Worldgroup. The students toured the office space of J.W. Thompson and learned how their firm operates. While at McCann Erikson, the Chapter listened to a presentation about their firms operations.
Past Company Visits:
2011: J.W. Thompson- international advertising agency for companies such as Johnson & Johnson, Kimberly-Clark, Kraft, Nestlé, Royal Caribbean and Schick
McCann Worldgroup- one of the world’s largest marketing communications networks for companies such as Master Card and Xbox
2010: Duetsch, Inc.- advertising firm for companies such as Kodak, Dr. Pepper, Playstation, VW Group, PNC, Snapple, Microsoft, and many more
2009: CBS and Avon
The Chapter attends regional conferences in the Pittsburgh area and a national conference in New Orleans.
For more information, e-mail AMA.
