Students from the American Marketing Association visit Kennywood Ammusement Park's Marketing Department for Fright Night '08
American Marketing Association (AMA)
AMA is the largest marketing association in North America, in which members can practice, teach, and study marketing worldwide. Campus branches have the chance to connect with the organization at a national level by staying involved with the acclaimed seminars, topical events, and the workshops that are offered. The association also provides a path of communication between all types of business majors.
The Clarion AMA Team:
Standing: Dr. Lance Masters (faculty advisor), Brooks Grassel (Director of Professional Development), Kurt Miller (Secretary/Treasurer), Justin Vita (Director of Membership), Zack Thomas (Director of Advertising)
Seated: Allison Harty (Director of External Affairs), Kaitlyn Bradley (Director of Fund Raising), Sarah Rossum (Vice President), Jennifer Miller (President).
Our Mission:
To provide members with valuable opportunities in the marketing field, to network with established businesses and professionals, and to practice marketing skills through volunteer community involvement.
Meetings:
The AMA holds meetings on Wednesday evenings at 6:30. Please refer to the bulletin board (located on the second floor in Still Hall) for exact dates.
Speakers:
This semester, Mr. Larry Jamison spoke to the members of the AMA. Mr.
Jamison graduated from Clarion University with a bachelors degree in Marketing. He is the branch manager of the First United National Bank in Clarion, PA. He recommended that students read "Who Moved My Cheese."
Mr. Jim Reed will be speaking in the Spring (2009). More information regarding this speaker will be available soon.
Trips:
- Kennywood Fright Night - On October 17th, 2008, the members of the AMA visited Kennywood. Mr. Keith Hood gave a presentation regarding how Kennywood markets to customers. They also gave us a tour of the park and afterwards, we rode rides and went through haunted houses in the park. We had a great time!
-New York City - On November 6th, 7th, and 8th, members will travel to New York City. Once there, they will tour Ketchum marketing (one of the largest marketing agencies in the world), the New York Knicks marketing department, and MTV.
For more information regarding the AMA please refer to the bulletin board located on the 2nd floor of Still Hall or e-mail Jennifer Miller at s_jemiller@clarion.edu.
