Mass Media Arts, Journalism, and Communication Studies Courses
CMST 101-102: Communication Studies Activities 1-3 s.h.
Students earn one to three credits on a contract basis through participation in one, or both of the CMST activities, with a maximum of six credits possible in CMST 101-102. Credit for CMST activities is optional, and voluntary participation (without credit) is also encouraged. Instructors determine the number of credits and have the authority to approve/reject any contract for credit in CMST 101-102 based on the student's interest and ability in the activity.
CMST 101: Debate 1-3 s.h.
Students earn one to three credits through participation on the Debate Team by successfully completing the terms of the "Contract for Credit in CMST Activities," subject to approval by instructor and department chair. No more than three credits may be taken in CMST 101 during any one semester. Students should not enroll in CMST 101 and 256 for credit concurrently.
CMST 102: Public Speaking Events 1-4 s.h.
Students earn one to four credits through participation on the Individual Events Team by successfully completing the terms of the "Contract for Credit in CMST Activities," subject to approval by instructor and department chair. No more than four credits may be earned in CMST 102 during any one semester. Speech communication studies majors are required to complete one credit in CMST 102 as specified in the degree program to satisfy the performance activity requirement in their major.
CMST 104: Communication Studies Leadership Activities 1-3 s.h.
Students earn one to three credits through participation in active leadership responsibilities with a university-related organization. Students must successfully complete the terms of the "Contract for Credit in CMST Activities" subject to approval by the instructor and the department chair. Students may earn a maximum of one credit per semester in CMST 104 and no more than three credits total toward graduation. Successful completion of CMST 104 requires students to attend seminars throughout the semester. The seminars are presented by speech communication studies faculty and are texture/discussion presentations pertinent to speech communication studies and leadership themes.
CMST 110: Introduction to Human Communication 3 s.h.
A theoretical overview of the concepts involved in human communication process.
CMST 113: Public Speaking 3 s.h.
Introduces the long tradition of public speaking, examines the role of public speaking in a multicultural world, applies the principles of research, organization, and delivery to preparation and presentation of speeches, presents techniques students can use to combat stage fright, teaches applications of listening and critical thinking skills, and provides coaching for delivering a minimum of three in-class speeches designed for a variety of contexts.
CMST 120: Humanities I: Antiquity Through the Middle Ages 3 s.h.
Interdisciplinary humanities course focuses on western values, beliefs, and accomplishments as reflected in the arts, and historical development from the classical period to the close of the Middle Ages. No prerequisite
CMST 121: Humanities II: The Renaissance to the Present 3 s.h.
Continues study of Western culture from the Renaissance to the present. No prerequisite.
CMST/THE 155: Interpretation I 3 s.h.
Develops expressive presentational skills through practice in the oral interpretation of literature. Focuses on analyzing an author's meaning, responding to it, communicating that meaning to an audience, and correlating oral interpretation with other arts.
CMST/MGMT 160: Introduction to Leadership and Global Understanding 3 s.h.
Introduces students to global perspectives that shape how we facilitate and coordinate interactions with people from different backgrounds through the use of verbal and nonverbal messages.
CMST 200: Interpersonal Communication 3 s.h.
Focuses on the study of interpersonal communication, specifically the investigation of major theories and research in the field and the application of those theories to improving the students' interpersonal skills. Prerequisite: CMST 113 or consent of instructor.
CMST 210: Introduction to Rhetorical Theory 3 s.h.
Investigates, on a fundamental level, the historical and conceptual development of the major theories of rhetorical discourse. Applies theories from classical to contemporary to analysis of the spoken word. Stresses speech making and criticism of historical and current political rhetoric.
CMST 213: Persuasive Speaking 3 s.h.
Involves the study and practice of persuasive speaking. Includes detailed analysis of the areas of invention, arrangement, style, delivery, and sophisticated use of speech criticisms a tool to improve the speaker's ability as a change agent in the public forum. Prerequisite: CMST 113.
CMST 214: Business and Professional Speaking 3 s.h.
Develops professional and presentation skills. Students learn how to effectively adapt presentations to business audiences and professional contexts as well as manage the constraints associated with technical material and sales objectives. Prerequisite: CMST 113.
CMST 215: Argumentation and Debate 3 s.h.
Study of argumentation in the area of academic debate and the legal world. Emphasizes applying theories and techniques of argumentation to developing analytical abilities, reasoning, use of data, and evidence to support arguments.
CMST 216: Group Discussion 3 s.h.
Trains students how to facilitate group discussions. Students will learn how to move groups through phases of development, effectively assume group task and social roles, and effectively conduct group meetings.
CMST 217: Listening 3 s.h.
Explores the process and integral role of listening in business communication from both a theoretical and practical perspective. Identifies different listening skills appropriate for diverse types and purposes of listening. Examines ineffective and effective listening behavior and the consequences of both in everyday interactions from a variety of contexts including personal, professional, and mass mediated.
CMST 220: Broadcast Performance 3 s.h.
Designed to develop skills needed to effectively communicate in front of the camera. Explore the principles and applications of various performance techniques involved in a video or film production, and provides extensive knowledge and practice in the forms and styles of performance for the camera.
CMST/THE 251: Voice and Articulation 3 s.h.
Helps students improve their speech by the elimination of faulty voice and articulation habits. Gives attention to basic skills, including vocal variety, projection, breath control, tonal production, and articulation. Focuses on both the technical production of speech sounds and the student's ability to communicate.
CMST 255: Advanced Debate 2 s.h.
Further experience in competitive debating and in a variety of debating forms. Prerequisite: Consent of instructor.
CMST 260: Special Topics Communication Studies 1-6 s.h.
Focuses on offering special topics reflecting the interest of students. Content varies from semester to semester. Suitable for both majors and non-majors in communication studies and theatre. May be taken for a maximum of nine credits in the major.
CMST 281: Great Women Speakers 3 s.h.
Examines the speeches, primarily of American women, whose public speaking has had a significant influence on our lives and our culture. Includes the study of speeches and other public communication concerning various social and political issues, movements and causes from 1800 to the present day. Involves analysis and criticism of the content and delivery of speeches.
NOTE: Communication majors must attain the minimum grade requirement of C or better in 300-400-level upper division MMAJ and CMST or graduate-level MMAJ courses.
CMST 300: Communication in Organizations 3 s.h.
Students develop personal communication competencies in contemporary organizations and gain an understanding of the design and function of communication systems within organizations.
CMST 311: Small Group Decision-Making 3 s.h.
Trains students to help groups to make decisions. Utilizing techniques such as Nominal Group Technique, Ideawriting, Delphi Method, and Interpretive Structural Modeling, students will help outside clients to make decisions or solve problems.
CMST 312: Communication and Conflict 3 s.h.
Helps students understand, practice, and improve their communication skills when dealing with conflict. Emphasizes development of communication competencies required for successful management and resolution of conflict when dealing with people one-on-one, in small groups, and at work.
CMST 320: Communication and Gender 3 s.h.
Investigates the effects of gender roles on communication behaviors, such as naming behavior, language acquisition, professional orientation, conflict management, self-image, dress, and social roles.
CMST 321: Nonverbal Communication 3 s.h.
Increases awareness of students in the areas of nonverbal communication. Describes and analyzes the various concepts of nonverbal communication, applies them to actual situations, and relates them to the entirety of the communication process.
CMST 322: Language and Symbols in Human Communication 3 s.h.
Focuses on language and symbols as the processes and effects in human use of verbal, vocal, visual, and video modes in daily interactions. Includes human and non-human communication systems, social and cultural aspects of language acquisition, semantics, signs, semiotics, and symbols, as they relate to diverse human communication contexts.
CMST 331: Communication and Dissenting Voices 3 s.h.
Introduces the student of rhetorical theory to the tools for analysis of individuals and groups which seek change in the political and social sphere, outside the normal decision-making process.
CMST 332: Methods of Persuasion 3 s.h.
Study and practice in persuasive speaking. Includes general theories of persuasion, the role of persuasion in a democratic society, and introduces modern experimental research.
CMST 333: Environmental Rhetoric 3 s.h.
Explores the interface of the environmental science community, the policy-making community, and the public, and analyzes the persuasive and argumentative strategies used by each community in dealing with various environmental issues (such as climate, waste, fuel, and development issues).
CMST/MGMT 360: Leadership Communication 3 s.h.
Provides an overview of the role of communication in leadership in a variety of contexts, including interpersonal, small group, intercultural, organizational, and public sphere. Includes theoretical and experiential approaches to effective leadership communication. Students analyze their personal leadership styles and develop leadership communication skills.
CMST 410: Rhetorical Criticism 3 s.h.
Involves study and application of the major types of rhetorical strategies, including both traditional and contemporary approaches. Utilizes various critical methods to analyze and criticize actual speeches and other forms of the spoken word.
CMST 411: Organization Communication Seminar in Consulting 3 s.h.
Focuses on the roles and responsibilities of the communication consultant, emphasizing the latest consulting processes, assessment procedures, problem diagnoses, intervention strategies, and client presentations. Designed to facilitate hands-on learning and practical applications. Students will work with outside organizations in completing a communication consulting project. Prerequisite: CMST 300 or consent of instructor.
CMST 420: Cross-Cultural Communication 3 s.h.
Examines the role played by culture in developing personal attitudes, values, and behavior, and to apply this awareness to communicating across cultural differences in a variety of situations, including interviewing, group discussion, and negotiation.
CMST 421: Communication Theories and Practical Applications 3 s.h.
Surveys the elements and processes critical to human communication behavior and compares influential communication theories. Emphasizes practical applications of theories.
CMST 430: Advocacy Campaigns 3 s.h.
Campaign advocacy involves the strategies, actions, and proposed solutions to influence decision-making at the local, state and federal level. It is designed to promote positive changes affecting people and their environments. Campaign advocacy can be used to protect rights or change unfair, discriminatory, or . abusive practices. It is used to gain eligibility for services or change the nature and quality of services to better meet the needs of the individual. It also is used to assist in the removal of barriers and limitations which work to prevent full access to full participation in community life.
CMST 490: Independent Study 1-3 s.h.
Selected topics for research and/or performance projects in speech communication. Prior to registration, students need to obtain an adviser who will direct their study. Approval by appropriate dean required.
CMST 495: Internship in Communication Studies 1-12 s.h.
The internship program gives the student the opportunity to apply classroom theory and techniques in business, government, theatre, and other cooperating organizations. Course open to any speech communication major with a junior or senior standing and consent of department. Student must have a 2.5 QPA or higher and 3.00 QPA in a major.
MMAJ 100: Introduction to Mass Media 3 s.h.
Systematic study of mass media and their support industries. Includes historical and critical perspectives of legal, ethical, and social issues surrounding the influence of the mass media on audiences, characteristics and functions of the mass media, career options, employment trends, and competencies required of a mass media professional.
MMAJ 101: Mass Media and Society 3 s.h.
Investigates elements of the relationship between the mass media, message produces, and their audience, including effects of mass media messages (aural, visual, and textual media). Covers the media professions, and explores variables including message meaning, environment, and technology. Requires students to apply theoretical concepts to practical problems.
MMAJ 140: Writing for Media 3 s.h.
Develops fundamental skills in writing and/or visualizing for a variety of media forms. Emphasizes print and broadcast newswriting, advertising copywriting, and public relations writing. Prerequisite: ENG 111 or consent of instructor.
MMAJ 202: Media Production Planning 3 s.h.
Media Production Planning is a survey class of graphic design, Web, film and video production processes. Students will learn specific steps for those types of productions as well as how those processes can help to coordinate projects in Advertising, Public Relations, Journalism and other media. Students will also learn real-world management principles, and fundamental budgeting and scheduling skills.
MMAJ 208: Introduction to Film 3 s.h.
Designed to help the student become literate in the language of film. It will introduce terminology, history, theory and technology of film. The student will take a critical look at the cinema, analyze the theory and techniques used by directors and writers, and critique a variety of works in a number of film genres. No prerequisites.
MMAJ 216: Newspaper Co-Curricular 0 s.h.
Provides students with experience in the workings of a weekly student newspaper. Students will participate in various aspects of a newspaper operation, including newsgathering, newswriting, editing, proofreading, photography, layout, advertising and distribution. Prerequisite: MMAJ 140
MMAJ 217: Magazine Co-Curricular 0 s.h.
Provides students with experience in the production of an annual literary magazine. Students will be involved in all aspects of managing the production of an annual magazine, including writing, editing, photography, graphic design, layout, developing ad revenue, ad design, and distribution.
MMAJ 218: Radio Co-Curricular 0 s.h.
Provides students with experience in the operations of an FM radio station. Students will complete disc jockey (DJ) training, and will then participate in the various aspects of station operation, including being on the air; operating the board; gathering, writing and reporting news and sports coverage; traffic; production; music direction; and all other elements of radio station operation.
MMAJ 219: Broadcast Co-Curricular 0 s.h.
Provides students with experience in the operation of a television station. Students will be involved in all aspects of the operation of the station, including camera operation, directing, producing, lighting, set design, audio and technical direction, editing, sports and news reporting, remote transmission, and all other aspects of the operation of the student television station.
MMAJ 249:News Reporting 3 s.h.
This course develops basic reporting skills for beginning journalism students including interviewing, gathering and verifying information, covering a beat, and coverage of various types of news. The focus of the course is to help students develop in-field news reporting techniques. Prerequisite: MMAJ 140
MMAJ 270: Temporal Media 3 s.h.
Provides initial instruction on communicating via motion and passage of time. Includes the syntax of motion and production techniques in video and animation.
NOTE: Communication majors must attain the minimum grade requirement of C or better in 300-400-level upper division MMAJ and CMST or graduate-level MMAJ courses.
MMAJ 302: Film Production Planning 3 s.h.
This course is designed to give the student practice instruction in the process of film production. All aspects of film production are covered from pre-production to post-production, including location scouting, casting sessions, and on-location staging. Special emphasis is placed on roles and responsibilities of personnel. Prerequisite: MMAJ 270.
MMAJ 311: Broadcasting Principles and Practices 3 s.h.
Overview of the broadcasting industry, including history, technical aspects, station and network organization, sales, ratings, programming, and social and ethical influences. A foundation course for radio-TV career preparation, related fields of communication, and the development of knowledgeable consumers of broadcast media. No prerequisites.
MMAJ 312: Public Relations Principles and Practices 3 s.h.
Provides fundamental instruction in public relations practices, including program planning and evaluation, working with the media, writing for public relations, and coordinating special events and functions. Explores the structure and process of public relations in business, institutions, and American society through readings and discussion. Note: Undergraduate students completing MMAJ 312 may enroll in MMAJ 551.
MMAJ 313: Journalism Principles and Practices 3 s.h.
Examines the history and theory of the practice of journalism paying particular attention to First Amendment issues, the language of the media, changing conditions of information, ethics, and closely examining the role and organizations of a democratic press. Prerequisite: MMAJ 100 or 101.
MMAJ 314: Advertising Principles and Practices 3 s.h.
Introduces students to the basic principles, theories, and applications of the advertising field. Examines advertising's historical backround, planning, management, media strategies, creative development, international issues, and social and legal effects. Prerequisite of "C" or above in MMAJ 140.
MMAJ 320: Communication Research 3 s.h.
Introduces students to quantitative research principles guiding mass communication professionals working in areas such as broadcasting, public relations, advertising, and journalism. Topics include audience measurement principles, polling research, survey construction and analysis, focus group research, mass media content analysis, and statistical analysis. Calculator required. Prerequisites: MMAJ 100 or 101.
MMAJ 324: New Mass Media Technologies and Professions 3 s.h.
Introduces students to new mass media technologies that are changing the role of mass communication professionals working in broadcasting, public relations, advertising, and journalism. Topics include evolving mass media implementations of the Internet to reach audiences; evolving copyright issues and their impact on the mass media; discussion of new World Wide Web technologies such as animation formats, streaming media, and digital video production; new digital technologies and formats for broadcasting, and new multimedia technologies. Developing careers and challenges to older professions will be discussed in the context of mass media industry trends. Prerequisite: MMAJ 100 or 101.
MMAJ 331: Media Ethics and Responsibilities 3 s.h.
Prepares future professional communicators to make informed media decisions. Provides a historical, legal, cultural, and philosophical context for judgment of continuing and emerging issues in mass media fields, and creates an experimental frame through discussion, simulation, and modeling. No prerequisites.
MMAJ 339: Global Mass Communication 3 s.h.
Enables students to effectively interact with the new culturally diverse audience and workforce in American business and industry. Covers the latest innovatively designed resources on cultural diversity, global mass communication competencies, and positive attitudes. Includes imaginative conceptualization techniques of designing mass media messages suited to the new realities of cultural diversity.
MMAJ 340: Newswriting 3 s.h.
Explores the principles and practices of evaluating, gathering, and writing the fundamental news story and news feature. Includes preparation of copy for publication, interviewing, and laboratory experience. Prerequisite: MMAJ 140.
MMAJ 341: Publications Editing 3 s.h.
Provides fundamental instruction in editing skills, copy editing, headline writing, typography, photographs, copy control, and layout. Examines the role and responsibilities of the editor. Prerequisite: MMAJ 371.
MMAJ 344: Investigative Journalism 3 s.h.
Focuses on the skill and techniques used to gather in-depth information for investigative reporting. Students will learn interviewing, research, and organizational skills. In addition, the legalities and practicalities of information access will be covered. All of these skills will culminate in the production of an investigative journalism project spanning both written and recorded media. Prerequisites: MMAJ 202 and 340.
MMAJ 345: Newswriting for Internet Media 3 s.h.
This course develops reporting, writing and editing skills for internet delivery. Students understand the continuum of the cycle of news demanded by internet news sources, and the fundamental differences between online and traditional media. The internet requires reporters and writers to think differently about the structure, appearance and detail in news stories. Students will report, write and edit news stories for the internet that are interactive and nonlinear. Prerequisite: MMAJ 140.
MMAJ 351: Field Production 3 s.h.
Provides students with training in television production and experience in the application of communication theory and production techniques. Integrates skills in writing, photography, audio, and graphics in a total production context. Prerequisite: MMAJ 270.
MMAJ 353: Studio Production 3 s.h.
Develops basic skills in studio production techniques including producing, crew positions, lighting, and on-camera talent. Prerequisite: MMAJ 270.
MMAJ 354: Audio Production 3 s.h.
Covers theory and advanced techniques of audio production for radio and video, from conception through completion, emphasizing multitrack, non-destructive, and non-linear production. Prerequisite: MMAJ 270.
MMAJ 355: Cinematography 3 s.h.
Further develops skills in digital/film production by examining the use of lenses, light meters, advanced lighting techniques, and low-tech special effects. Students produce a number of projects that employ these techniques. The student will be able to provide shooting and lighting support to any kind of production and create a DVD resume reel. Prerequisite: MMAJ 351.
MMAJ 357: Digital/Film Editing 3 s.h.
Introduces and researches aspects of digital and film post-production editing. The course includes the aesthetics and techniques of editing, application of editing techniques on Final Cut Pro, the video signal and components, and the role of the editor. Final Cut Pro certification is possible upon successful completion of the course and the Final Cut Pro certification exam. Prerequisite: MMAJ 351.
MMAJ 370: Narrative Structure 3 s.h.
Examines narrative screenwriting through all components of story and mythic structure and exemplar film scripts. Character development in relation to narrative structures is studied. Substantial writing is realized in the production of a synopsis, treatment and other pieces in preparation of a feature-length film script. Several major script components are also written.
MMAJ 371: Publication Design 3 s.h.
This course teaches principles of visual communication in print and electronic publications. Students gain design and production skills through extensive application of these principles to a wide variety of publications. Prerequisite: MMAJ 140.
MMAJ 372: Screenwriting 3 s.h.
Concentrates on the development, execution and formatting of a narrative short script. Designed in a lecture/workshop format, students produce a polished log line, synopsis, treatment, character profiles, and 20-minute screenplay. The course covers distribution, marketing strategies, and pitching a script. Prerequisite: MMAJ 370.
MMAJ 375: Photography 3 s.h.
Provides basic principles of photography and intermediate principles of photojournalism. Study of camera and darkroom techniques including the production of photographs for news, advertising, scientific, and instructional use. Camera required. Prerequisite: Sophomore standing.
MMAJ 417: Public Relations Campaigns 3 s.h.
Explores the processes of public relations research, strategic planning, tactics and evaluation in creating and managing PR campaigns. Students will integrate theory and professional skills by analyzing existing PR campaigns and current events. The course culminates in a PR campaign that students create for an actual client. Prerequisite: MMAJ 140, MMAJ 312 and MMAJ 443, with a grade of "C' or above in each course.
MMAJ 418: Advertising Campaigns 3 s.h.
Provides theory and skills to create an advertising campaign for a selected product or service. Students will study and analyze existing advertising campaigns, write creative briefs, and conduct media planning and research. Students will learn to utilize traditional media (print, broadcast and outdoor), as well as nontraditional media (the Internet and other interactive media) to creative effective campaigns. The course culminates in a comprehensive advertising campaign that students create for an actual client. Prerequisites: MMAJ 140, 314, and 446, with a grade of "C" or above in each course.
MMAJ 419: Advertising Co-Curricular 0 s.h.
This advanced-level co-curricular provides students with hands-on advertising experience with a selected student media outlet or campus organization. Students complete a minimum of 30 hours per semester creating, selling, or managing advertising. Examples of projects include: ad copy writing, design and production; design of client media kits; and coordination of specialized media promotions. Prerequisite: MMAJ 314.
MMAJ 420: Production Co-Curricular 0 s.h.
Allows students who seek careers in video or film production to gain experience in production work through the activities of WCUC-FM, WCUB-TV, and the production work of the department or of the university. Prerequisites: Students seeking to do a production co-curricular in film/video must have taken MMAJ 351 and received a minimum of a C grade. Students seeking to do a production co-curricular in audio must have taken MMAJ 354 and received a minimum of a C grade.
MMAJ 421: Public Relations Co-Curricular 0 s.h.
This advanced-level co-curricular provides students with hands-on public relations experience with a selected student media outlet or campus organization. Students complete a minimum of 30 hours per semester producing public relations projects and campaigns. Examples include: media relations, special event planning, media promotions, and writing and execution of public relations campaigns. Prerequisite: MMAJ 312.
MMAJ 422: Communication Law 3 s.h.
Introduces students to legal principles guiding mass communication professionals working in areas such as broadcasting, public relations, advertising, and journalism. Includes legal principles related to freedom of the press, libel, privacy, copyright, access to government documents, the rules and regulations of the Federal Communications Commission and the Federal Trade Commission, and the impact of new media technologies on legal principles concerning First Amendment, copyright, privacy, and mass media industry regulations. Prerequisites: MMAJ 100 or 101.
MMAJ 424: Mass Media Critical Analysis 3 s.h.
Explores critical methodologies and analysis of electronic media content and programming, emphasizing aesthetic, historical, social, cultural, and industrial factors affecting audience response. Prerequisite: MMAJ 100 or 101.
MMAJ 425: Mass Communication Theory 3 s.h.
Provides survey and evaluation of current theories of mass communication, examining the role and application of each in mass media products, development, and industries. Students explore theories relative to the emergence of the mass press, the effects of mass communication, and media in contemporary society.
MMAJ 426: Telecommunications Policy 3 s.h.
Provides a foundation in the U.S. policymaking process in telecommunications (broadcasting, cable, telephone, and the Internet). Examines the impact of technology and social influences on policymaking and the theoretical perspectives that drive policymaking. Prerequisite: MMAJ 100 or 101.
MMAJ 427: Ethnicity, Gender, and the Media 3 s.h.
This course investigates the role of ethnicity and gender in a variety of media. The course critically analyzes how the media has historically portrayed women and people of color, how they portray these groups today in a diverse, global media environment, and how these portrayals have influenced public opinion and public policy. The course also examines the historical and current role of women and minority communities in the media business. Prerequisite: MMAJ 100 or 101.
MMAJ 430: Public Relations Ethics 3 s.h.
Addresses ethics and professional responsibility in public relations. Through study of theory, cases and current events, students will learn to identify the ethical and moral dimensions of issues that arise in the practice of public relations. Students will gain the knowledge and skills necessary to reach and justify ethical decisions, and a sense of personal and professional responsibility. Prerequisites: MMAJ 140, MMAJ 312 and MMAJ 443, with a grade of "C" or above in each course.
MMAJ 438: Media Program Design for Organizations 3 s.h.
Develops skills in devising communication strategies to design and develop an organization's media programs for training purposes. Skill areas include drafting communication objectives, developing plans for using communication media for training, and evaluating communication media used for effectiveness. Emphasizes applying skills to produce communication media for training programs. Prerequisite: MMAJ 320 or permission of instructor.
MMAJ 441: Advanced Media Writing 3 s.h.
Extensive work in research, writing, and marketing of written products for magazines, newspapers, and other publications. Requires selection and acquisition of appropriate photographs and graphics to complement the articles. Prerequisites: MMAJ 140.
MMAJ 442: Broadcast Newswriting 3 s.h.
Provides students with advanced instruction and experience in writing and reporting news for radio, television, and World Wide Web media. Includes rewriting wire copy, using actualities, broadcast news interview techniques, broadcast news feature writing, rewriting and reformatting copy for Web media, and investigative reporting and research techniques. Prerequisite: MMAJ 140.
MMAJ 443: Public Relations Writing 3 s.h.
Provides students with instruction and experience in writing for the public relations and advertising professions. Projects include news releases, media kits, advertisements, newsletters, brochures, and web pages. Coursework also stresses ethical and legal responsibilities of the public relations writer, research, persuasion, and visual elements of communication. Prerequisites: MMAJ 100 or 101, and 140.
MMAJ 444: World Wide Web Publication Design 3 s.h.
Develops competencies in writing and editing copy for World Wide Web media. Students will learn to structure Web sites, layout copy, use color and text effectively, position images, and deploy sound and video. Students develop skills in editing public relations, advertising, and news-oriented Web sites. Prerequisite: MMAJ 371 or permission of instructor.
MMAJ 445: Digital/Film Producing 3 s.h.
Explores all aspects of the role of the producer for film. Students examine the business of film production, from the development of script proposals through final distribution, and become involved in all areas of script breakdown, storyboard development, planning, budgets, and legal aspects. Prerequisite: MMAJ 302.
MMAJ 446: Advertising Copywriting 3 s.h.
Introduces students to the theories and skills required to write effective advertising copy to market products, services and ideas. Students will learn copywriting techniques for media forms that are both traditional (print, broadcast and outdoor), as well as nontraditional (Internet and other interactive media). Topics include research, creative concepts and execution. Prerequisites: MMAJ 140 and 314, with a grade of "C" or above in each course.
MMAJ 450: Television Directing 3 s.h.
Develops the skills needed to direct a variety of television studio productions including news, interview, demonstration, and dramatic programs. Emphasizes technical and aesthetic directing skills. Prerequisites: MMAJ 351 or other television production experience and permission of the instructor.
MMAJ 455: Digital/Film Directing 3 s.h.
Provides students with hands-on experience as a single camera director. Students will critique professional directors and examine directing theories and techniques. Students will apply theory and techniques of script breakdown, directing talent and blocking, camera placement, shot execution, and communication of the director's vision to crew and talent. Students will direct a narrative short or one-act screenplay. Prerequisite: MMAJ 351.
MMAJ 473: Documentary Film 3 s.h.
This course surveys the history, theory and style/genres of documentaries and reviews documentary production techniques culminating in individual student ten to twenty minute documentary productions. Prerequisites: MMAJ 445, MMAJ 455.
MMAJ 474: Advanced Web Site Design 3 s.h.
Provides students with advanced design strategies and techniques for implementing World Wide Web sites. Topics include advanced strategies for structuring Web sites aimed at journalism, broadcasting, corporate, and public relations functions; structural designs to meet a variety of audience needs; working with advanced Web design layout strategies and techniques; and implementing Web-based multimedia formats. Prerequisite: MMAJ 444.
MMAJ 476: Short Film 3 s.h.
A film production course. Students will make up a crew that will produce a feature-style film short. The capstone course in the film concentration applies previous coursework and experience to the creation of a major work and allows students the full expression of the concentration. Prerequisites: MMAJ 445, 455.
MMAJ 482: Internship 6-12 s.h.
Students apply theory and techniques to communication tasks of a cooperating business, industry, agency, or institution. Students must obtain approval of a detailed proposal before registering for the course. The determination of credit hour production is to be made in consultation with the internship adviser, in compliance with the media organization's policies, and in consideration of the intensity of the internship experience. Prerequisites: 80 credits completed, and a minimum of 2.5 QPA.
MMAJ 491: Independent Study 1-3 s.h.
Allows imaginative students to structure an independent research project in the area of communication with a minimum of faculty supervision. A proposal specifying objectives, methods, and evaluation techniques must be submitted to and approved by the student's adviser and dean.
MMAJ 499: Special Topics in Communication 1-3 s.h.
Focuses on a single, broad contemporary topic of current interest in communication and related fields. Course content varies from semester to semester. Topics to be considered will be announced in advance. May be taken three times for credit.