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:: Course Offerings

The course offerings at Clarion University of PA go through an extensive review process by the Committee on Courses and Programs of Study (CCPS).  This course offerings list is a comprehensive list of courses that could be offered; it does not mean they are currently being offered.

For a complete list of courses offered on the current or upcoming schedules, see the Registrar's page Schedule of Classes.

To start a new search enter the course number of the subject or title you are searching in the box below.

Course Id (currently sorted in Ascending order) Course Description
MMAJ 100
Systematic study of mass media and their support industries. Includes historical and critical perspectives of legal, ethical and social issues surrounding the influence of the mass media on audiences, characteristics and functions of the mass media,,career options, employment trends, and competencies required of a mass media professionals. Each semester.|
MMAJ 101
Investigates elements of the relationship between the mass media, message producers, and their audience, including effects of mass media messages (aural, visual, and textual media). Covers the media professions, and explores variables including mess,age meaning, environment, and technology. Requires students to apply theoretical concepts to practical problems. Each semester.|
MMAJ 140
Develops fundamental skills in writing and/or visualizing for a variety of media forms. Emphasizes print and broadcast newswriting, advertising copywriting, and public relations writing. Prerequisite: ENG 111 or consent of instructor. Each semester.|
MMAJ 202
MMAJ 202, Media Production Planning is a survey class of Graphic Design, Web, Film and Video production processes. Students will learn specific steps for those types of productions as well as how those processes can help to coordinate projects in Ad,vertising, Public Relations, Journalism and other media. Students will also learn real-world management principles, and fundamental budgeting and scheduling skills. Prerequisite: MMAJ 270|
MMAJ 208
This course is designed to help the student become literate in the language of film. It will introduce terminology, history, theory and technology of film. The student will take a critical look at the cinema, and will analyze the theory and techniq,ues used by directors and writers, critique a variety of works in a number of film genres.|
MMAJ 249
This course develops basic reporting skills for beginning journalism students including interviewing, gathering and verifying information, covering a beat, and coverage of various types of news. The focus of the course is to help students develop in,-field news reporting techniques. Prerequisite: MMAJ 140|
MMAJ 270
Provides initial instruction on communicating via motion and passage of time. Includes the syntax of motion and production techniques in video and animation. Each semester.|
MMAJ 302
This course is designed to give the student practice instruction in the process of film production. All aspects of film production are covered from pre-production to post-production, including location scouting, casting sessions and on-location stag,ing. Special emphasis is placed on roles and responsibilities of personnel.|
MMAJ 311
Overview of the broadcasting industry, including history, technical aspects, station and network organization, sales, ratings, programming, and social and ethical influences. A foundation course for radio-TV career preparation, related fields of comm,unication, and the development of knowledgeable consumers of broadcast media. Prerequisites: COMM 100. Annually|
MMAJ 312
Provides fundamental instruction in public relations practices, including program planning and evaluation, working with the media, writing for public relations, and coordinating special events and functions. Explores the structure, ethics, and proces,s of public relations in business, institutions, and American society through readings and discussion. Prerequisite: COMM 100 and grade of C or above in MMAJ 140. Note: Undergraduate students completing COMM 312 may enroll in COMM 551. Annually|
MMAJ 313
Examines the history and theory of the practice of journalism paying particular attention to First Amendment issues, the language of the media, changing conditions of information, ethics, and closely examining the role and organizations of a democrat,ic press. Prerequisite: MMAJ 100 or 101.|
MMAJ 314
Introduces students to the basic principles, theories and applications of the advertising field. Examines advertisings historical background, planning and management, media strategies, creative development, international issues, and social and legal, effects. Prerequisite: MMAJ 100 or MMAJ 101|
MMAJ 320
Introduces students to quantitative research principles guiding mass communication professionals working in areas such as broadcasting, public relations, advertising and journalism. Topics include audience measurement principles, polling research, su,rvey construction and analysis, focus group research, mass media content analysis, and statistical analysis. Calculator required. Prerequisites: MMAJ 100 or 101.|
MMAJ 324
Introduces students to new mass media technologies that are changing the role of mass communication professionals working in broadcasting, public relations, advertising, and journalism. Topics include evolving mass media implementations of the Intern,et to reach audiences, evolving copyright issues and their impact on the mass media; discussion of new World Wide Web technologies such as animation formats, streaming media, and digital video production; new digital technologies and formats for broa,dcasting, and new multimedia technologies. Developing careers and challenges to older professions will be discussed in the context of mass media industry trends. Prerequisite: MMAJ 100 or 101. On demand.|
MMAJ 331
Prepares future professional communicators to make informed media decisions. Provides a historical, legal, cultural, and philosophical context for judgment of continuing and emerging issues in mass media fields, and creates an experimental frame thro,ugh discussion, simulation, and modeling. No prerequisites.|
MMAJ 339
Enables students to effectively interact with the new culturally diverse audience and workforce in the American business and industry. Covers the latest innovatively designed resources on cultural diversity, global mass communication competencies, an,d positive attitudes. Includes imaginative conceptualization techniques of designing mass media messages suited to the new realities of cultural diversity. Prerequisite: Junior standing.|
MMAJ 340
Explores the principles and practice of evaluating, gathering, and writing the fundamental news story and news feature. Includes the preparation of copy for publication, interviewing, and laboratory experience. Prerequisite: MMAJ 140|
MMAJ 341
Provides fundamental instruction in editing skills, copy editing, headline writing, typography, photographs, copy control, and layout. Examines the role and responsibilities of the editor. Prerequisite: MMAJ 140.|
MMAJ 344
Focuses on the skill and techniques used to gather in-depth information for investigative reporting. Students will learn interviewing research, and organizational skills. In addition, the legalities and practicalities of information access will be,covered. All of these skills will culminate in the production of an investigative journalism project spanning both written and recorded media. Prerequisite: MMAJ 202 and 340.|
MMAJ 345
This course develops reporting, writing and editing skills for internet delivery. Students understand the continuum of the cycle of news demanded by internet news sources, and the fundamental differences between online and traditional media. The int,ernet requires reporters and writers to think differently about the structure, appearance and detail in news stories. Students will report, write and edit news stories for the internet that are interactive and nonlinear. Prerequisite: MMAJ 140|
MMAJ 351
Provides students with training in television production and experience in the application of communication theory and production techniques. Integrates skills in writing, photography, audio and graphics in a total production context. Prerequisite:, MMAJ 270.|
MMAJ 353
Develop basic skills in studio production techniques, including producing, crew positions, lighting, and on-camera talent. Prerequisite: MMAJ 270.|
MMAJ 354
Covers theory and advanced techniques of audio production for radio and video, from conception through completion, emphasizing multitrack, non-destructive and non-linear production. Prerequisite: MMAJ 270.|
MMAJ 355
This course further develops skills in digital/film production by examining the use of lenses, light meters, advanced lighting techniques, and low-tech special effects. Students produce a number of projects that employ thesetechniques. The student,will be able to provide shooting and lighting support to any kind of production and create a DVD resume reel.|
MMAJ 357
This course is designed to introduce and research the various aspects of digital and film postproduction editing. The course will include the aestheitcs and techniques of editing, application of editin techniques on Final Cut Pro, the video signal a,nd components, and the role of the editor. Final Cut Pro certification is possible upon successful completion of this course and the Final Cut Prio certification exam.|
MMAJ 370
This course examines narrative screenwriting through all components of story and mythic structure and exemplar film scripts. Character development in relation to narrative structures is studies. Substantial writing is realized in the production of,a synopsis, treatment and other pieces in preparation of a feature-length film script. Several major script components are also written.|
MMAJ 371
This course teaches principles of visual communication in print and electronic publications. Students gain design and production skills through extensive application of these principles to a wide variety of publications. Prerequisite: MMAJ 140.|
MMAJ 372
This course is designed to concentrate on the development, execution and formatting of a narrative short script. Designed in a lecture/workshop format, students will produce a polished log line, synopsis, treatment, character profiles, and twenty-mi,nute screenplay, The course will also cover distribution, marketing strategies, and pitching a script.|
MMAJ 375
Provides basic principles of photography and intermediate principles of photojournalism. Study of camera and digital photography processing using programs such as Photoshop including the production of photographes for news, advertising, scientific, a,nd instructional use. Camera required. Prerequisite: Sophomore standing.|
MMAJ 417
This course explores the processes of public relations research, strategic planning, tactics and evaluation in creating and managing PR campaigns. Students will integrate theory and professional skills by analyzing existing PR campaigns and current,events. The course culminates in a PR campaign that students create for an actual client. Prerequisites: MMAJ 140, MMAJ 312 and MMAJ 443 with a grade of C or above in each course.|
MMAJ 418
Provides theory and skills to create an advertising campaign for a selected product or service. Students will study and analyze existing advertising campaigns, write creative briefs, and conduct media planning and research. Students will learn to uti,lize traditional media (print, broadcast and outdoor), as well as nontraditional media (the Internet and other interactive media) to create effective campaigns. The course culminates in a comprehensive advertising campaign that students create for an, actual client. Prerequisites: MMAJ 140, MMAJ 314 and MMAJ 446, with a grade of C or above in each course.|
MMAJ 422
Introduces students to legal principles guiding mass communication professionals working in areas such as broadcasting, public relations, advertising, and journalism. Includes legal principles related to freedom of the press, libel, privacy, copyrigh,t, access to government documents, the rules and regulations of the Federal Communications Commission and the Federal Trade Commission, and the impact of new media technologies on legal principles concerning First Amendment, copyright, privacy, and m,ass media regulations. Prerequisites: COMM 100 and 101. Each semester.|
MMAJ 424
Explores critical methodologies and analysis of electronic media content and programming, emphasizing aesthetic, historical, social, cultural, and industrial factors affecting audience response. Prerequisite: MMAJ 100 or 101|
MMAJ 425
Provides survey and evaluation of current theories of mass communication, examining the role and application of each in mass media products, development and industries. Students explore theories relative to the emergence of the mass press, the effec,ts of mass communication, and media in contemporary society. Prerequisite: COMM 100|
MMAJ 426
Provides a foundation in the U.S. policymaking process in telecommunications (broadcasting, cable, telephone, and the Internet). Examines the impact of technology and social influences on policymaking and the theoretical perspectives that drive poli,cymaking. Prerequisite: MMAJ 100 or 101|
MMAJ 427
This course investigates the role of ethnicity and gender in a variety of media. The course critically analyzes how the media have historically portrayed women and people of color, how they portray these groups today in a diverse, global media envir,onment, and how these portrayals have influenced public opinion and public policy. The course also examines the historical and current role of women and minority communities in the media business.|
MMAJ 430
Addresses ethics and professional responsibility in public relations. Through study of theory, cases and current events, students will learn to identify the ethical and moral dimensions of issues that arise in the practice of public relations. Studen,ts will gain the knowledge and skills necessary to reach and justify ethical decisions, and a sense of personal and professional responsibility. Prerequisites: MMAJ 140, MMAJ 312 and MMAJ 443, with a grade of C or above in each course. Annually|
MMAJ 438
Develops skills in devising communication strategies to design and develop an organization's media programs for training purposes. Skill areas include drafting communication objectives, developing plans for using communication media for training, and, evaluating communication media used for effectiveness. Emphasizes applying skills to produce communication media for training programs. Prerequisite: COMM 320 or permission of instructor.|
MMAJ 441
Extensive work in research, writing, and marketing of written products for magazines, newspapers, and other publications. Requires selection and acquisition of appropriate photographs and graphics to complement the articles. Prerequisites: MMAJ 140.,Spring, annually.|
MMAJ 442
Provides students with advanced instruction and experience in writing and reporting news for radio and television. Topics include script types and formats, leads, writing for the eye and ear, interviewing techniques, feature writing, packages, reade,rs and teasers and investigative research and reporting techniques. Prerequisites: MMAJ 140.|
MMAJ 443
Provides students with instruction and experience in writing for the public relations and advertising professions. Projects include news releases, media kits, advertisements, newsletters, brochures, and web pages. Coursework also stresses ethical and, legal responsibilities of the public relations writer, research, persuasion, and visual elements of communication. Prerequisites: MMAJ 100 or 101, and 140.|
MMAJ 444
Develops competencies in writing and editing copy for World Wide Web media. Students will learn to structure web sites, layout copy, use color and text effectively, position images, and deploy sound and video. Students develop skills in editing publi,c relations, advertising, and news-oriented web sites. Prerequisite: MMAJ 371 or permission of instructor. On demand.|
MMAJ 445
This course will explore all aspects of the role of the producer for film. The student will examine the business of film production, from the development of script proposals through final distribution. The student will become involved in all areas,of script breakdown, storyboard development, planning, budgets and legal aspects.Prerequisite MMAJ 302|
MMAJ 446
Introduces student to the theories and skills required to write effective advertising copy to market products, services and ideas. Students will learn copywriting techniques for media forms that are both traditional (print, broadcast and outdoor), as, well as nontraditional (Internet and other interactive media). Topics include research, creative concepts and execution. Prerequisites: MMAJ 312 or MMAJ 314.|
MMAJ 448
This course provides theory and skills to create an integrated communication campaign for a selected product, company, person or service. Students will explore the processes of research, strategic planning, tactics and evaluation in creating and man,aging integrated communication campaigns. Students will study and analyze existing campaigns and the course culminates in an integrated communication campaign developed for an actual client. The integrated approach to campaigns assists students in,practicing skills in public relations and advertising. Prerequisite: MMAJ 443 or MMAJ 446.|
MMAJ 455
This course is designed to provide the students with hands-on experience as a single camera director. Students will critique professional directors and examine directing theories and techniques. Students will apply theory and techniques of script b,reakdown, directing talent and blocking, camera placement, shot execution and communication of the director's vision to crew and talent. Students will direcy a narrative short or one-act screenplay.|
MMAJ 473
This course surveys the history, theory and style/genres of documentaries and reviews documentary production techniques culminating in individual student ten to twenty minute documentary productions. Prerequisites: MMAJ 445 and MMAJ 455|
MMAJ 474
Provides students with advanced design strategies and techniques for implementing world wide web sites. Topics include advanced strategies for structuring web sites aimed at journalism, broadcasting, corporate, and public relations functions, structu,ral designs to meet a variety of audience needs, working with advanced web design layout strategies and techniques, and implementing web-based multimedia formats. Prerequisite: COMM 444. On demand.|
MMAJ 475
Design and production of graphic materials for the presentation of information in training sessions, sales and stockholder meetings, and other small and large group situations. May be taken concurrently with SCT 214.|
MMAJ 476
A film production course. Students will make up a crew that will produce a feature-style film short. The capstone course in the film concentration applies previous coursework and experience to the creation of a major work and will allow students th,e full expression of the concentration. Prerequisite: MMAJ 445, 455.|
MMAJ 482
Students apply theory and techniques to communication tasks of a cooperating business, industry, agency, or institution. Students must obtain approval of a detailed proposal before registering for the course. The determination of credit hour producti,on is to be made in consultation with the internship advisor, in compliance with the media organization's policies, and in consideration of the intensity of the internship experience. Prerequisites: 80 credits completed, and a minimum of 2.5 QPA.|
MMAJ 491
Allows imaginative students to structure an independent research project in the area of communication with a minimum of faculty supervision. A proposal specifying objectives, methods, and evaluation techniques must be submitted to and approved by the, student's advisor and dean.|
MMAJ 495
This capstone course enables students to develop their work utilizing the theory and application techniques of planning, writing, producing and directing to complete their digital/film portfolio for the B.F.A. exhibit. Prerequisites: MMAJ 4455 and,MMAJ 455|
MMAJ 499
Focuses on a single, broad contemporary topic of current interest in communication and related fields. Course content varies from semester to semester. Topics to be considered will be announced in advance. May be taken three times for credit.|
MMAJ 524
This course focuses on critical frames of analysis applied to various mass media messages, such as film, recordings, television, and print media. Rhetorical, semiotic, idealogical, and dramatistic modes of analysis are applied in historical and curr,ent media contexts. Focus may be made on a specific medium.|
MMAJ 525
This course provides introduction and examination of the major theories relevant in the study of mass communication. Students understand the application and relevance of these theories in the industries, practices and effects of the mass media.|
MMAJ 540
This course focuses on systematic procedures for designing, developing, evaluating and revising instruction to meet identified goals and objectives for promoting educational technology. Instructional design theories and applications will be examined,. The appropriateness and production of both projected and non-projected multimedia will be explored in the production of instructional solutions for the targeted audience including the K-12 community and other training and development learning envi,ronments. Fall, annually.|
MMAJ 548
This course will explore the various media strategies used to deliver distance learning and other distance communications. Learners will examine the various modes of delivering information from printed correspondence to the newer media technologies.,Media will be analyzed to determine the best delivery system for specific audiences and various communication goals. Every other year.|
MMAJ 551
Focuses on the roles and responsibilities of public relations professionals, theories and prniciples of public relations, and public relations programming. Students will work to develop knowledge, expertise and skills that lead to professional compet,ence in the field. As part of their study, students will also consider the legal and ethical dimensions of public relations.|
MMAJ 552
Provides students with a historical, theoretical and practical overview of the traditional principles and practices of journalism and an analysis of the applicability of those characteristics in today's media environment. This course will focus on a, critical examination of the history, principles and practices of American journalism. It will address the functions of the press in a democratic society, and students will examine the structure and nature of the press and media's relationship with,government and the public.|
MMAJ 556
Investigates various theories of learning and instructional strategies used in training in corporate organizations and educational environments. The participant will identify a method appropriate to his or her content area, and plan and design an ins,tructional system suited to adult learners in an in-service training environment.|
MMAJ 558
This course will examine the social impact and regulation of media technology in society. The course will explore the relationships between societal uses of media technology, the law that addresses media technology issues and the role of media in lar,ger communication and mass media systems. Every other year.|
MMAJ 559
This course will define and apply the general principles of management-planning, organizing, staffing, directing and controlling - to the design and administration of communication organizations and communication functions. This course relates behavi,oral variables to the understanding and motivation of employees.|
MMAJ 560
Develops basic skills in audio, ENG, and television production. A variety of projects in both media concentrates on proper equipment operation and recording and editing techniques.|
MMAJ 565
Provides an integrated introduction into graphic and photographic production techniques. Layout, design, and composition techniques will be developed.|
MMAJ 572
This course will prepare students to design web-based media. Students will learn to structure web sites, layout copy, use color and text effectively, position images, and deploy sound and video on pages as necessary.|
MMAJ 573
Addresses the ethical and moral dimensions of the public relations practice, and prepares students to understand the ethical responsibilities of the public relations professional. Through case studies, analysis of current events, and hands-on exerci,ses, this course provides students with the knowledge and skills necessary to reach and justify ethical decisions in a range of situations. Throughout, students work to build a sense of personal and professional responsibility in public relations.,Prerequisite: MMAJ 551|
MMAJ 574
Using public relations cases and campaigns as models, this course examines the development of public relations strategies along with the tactical communications and actions that were instituted to achieve organizational goals. Public relations progr,ams directed toward employees, the news media, the community, the consumer, governmental officials and agencies, stockholders and other relevant groups are included in the course. Prerequisite: MMAJ 551|
MMAJ 575
This course examines the theories and techniques of integrated communications, including public relations, advertising, marketing, sales promotions, and personal selling. It explores how all forms of communications work together to achieve organizat,ional objectives and contribute to its overall brand. In this course, students will also learn how to research and evaluate a company's marketing and promotional situation, and use this information to develop effective integrated communications stra,tegies and programs. Prerequisite: MMAJ 551|
MMAJ 580
This course will prepare students to design and produce multimedia programs for communication functions. It will explore the research concerning interactive multimedia as a delivery medium, and examine key elements of program design, pre-production,, production, and evaluation.|
MMAJ 591
Allows the imaginative student to structure an independent research project in the area of communication with a minimum of faculty supervision. A proposal specifying objectives, methods, and evaluation techniques must be submitted and approved by the, student?s advisor prior to enrolling in the course. 1 or 2 credit hours.|
MMAJ 599
Focuses on a single, broad contemporary topic of current interest in communication and related fields. Course content varies from semester to semester. Topics to be considered wil be announced in advance. May be taken three times for credit. No p,rerequisite.|
MMAJ 621
Examines research in mass communication and develops competencies in research methods. Topics include statistical analysis, experimental and survey research methods in communication, content analysis, and evaluation of mass media technology in commu,nication.|
MMAJ 641
This course provides advanced instruction in communication writing for use in a range of media-related careers. It focuses on the methodology and execution of specific projects professionals are likely to encounter in the workplace including speeche,s, grants, visual presentations and research reports. Prerequisities: COMM 551, COMM 525|
MMAJ 642
Provides advanced instruction in writing for the public relations profession. Focuses on the methodology and execution of specific projects including news releases and media kits, crisis communication plans, backgrounders, annual reports, feature st,ories, speeches and presentations, and websites. Stresses planning and research, message strategy, and ethical and legal responsibilities. Students will produce written pieces suitable for a professional portfolio. Prerequisite: MMAJ 551|
MMAJ 650
This course develops advanced skills to support instructional technology programs. Coursework will cover areas such as advanced microcomputer applications, internet concepts as they apply to instructional technology, and PC operating system issues re,lated to instructional technology. The focus will be on computers and related technologies used in educational and training environments. Prerequisite: COMM 545, or permission of instructor. Summers/spring annually.|
MMAJ 651
Focuses on the strategies involved in the provisioning and maintenance of information technology infrastructure. Provides students with the knowledge and skills necessary to plan, organize, implement and control information technology resources. Key, topics include identifying information infrastructure; defining the range of information technology leadership roles; and illustrating current best practices for managing information technology assets. Offered annually.|
MMAJ 657
Incorporates advanced design and production skills. Students produce more complex communication materials for multimedia projects. Prerequisites: COMM 580 or permission of instructor.|
MMAJ 692
Focuses on critical examination of issues, research, and innovations in the field of communication education and mass media technology.|
MMAJ 700
Requires the student to conduct a research study in communication, using acceptable research methods and under the supervision of a faculty member and committee; permission to enroll in this course is by invitation of the graduate faculty in the Depa,rtment of Communication. This course is one of three options to complete the degree requirements in the graduate program. Prerequisite: COMM 621. Three or six credits a semester for an overall total of six credits.|
MMAJ 701
Provides practical experience in the supervision and operations of some aspect of a communication/ instructional system program. A proposal specifying objectives, methods, and evaluation techniques must be submitted and approved by the student's adv,isor and the cooperating agency prior to enrolling in the course. The course is one of three options to complete degree requirements in the graduate program. Students may take three credits in two consecutive semesters or six credits in one semester,. Prerequisite: MMAJ 621.|
MMAJ 702
Requires student to prepare a portfolio of professional materials, including written documentation outlining the purpose and application of the materials. Students will produce professional-quality media products, such as video programs, multimedia,programs, printed materials, audio programs, or web-based products. Students enrolled in this course must also complete a comprehensive examination. This course is one of three options to complete degree requirements in the graduate program. Prere,quisite: MMAJ 621|