Intro To Mass Media
Systematic study of mass media and their support industries. Includes historical and critical perspectives of legal, ethical and social issues surrounding the influence of the mass media on audiences, characteristics and functions of the mass media,career options, employment trends, and competencies required of a mass media professionals. Each semester.
Mass Media And Society
Investigates elements of the relationship between the mass media, message producers, and their audience, including effects of mass media messages (aural, visual, and textual media). Covers the media professions, and explores variables including message meaning, environment, and technology. Requires students to apply theoretical concepts to practical problems. Each semester.
Writing For Media
Develops fundamental skills in writing and/or visualizing for a variety of media forms. Emphasizes print and broadcast newswriting, advertising copywriting, and public relations writing. Prerequisite: ENG 111 or consent of instructor. Each semester.
Media Production Planning
MMAJ 202, Media Production Planning is a survey class of Graphic Design, Web, Film and Video production processes. Students will learn specific steps for those types of productions as well as how those processes can help to coordinate projects in Advertising, Public Relations, Journalism and other media. Students will also learn real-world management principles, and fundamental budgeting and scheduling skills. Prerequisite: MMAJ 270|
Intro To Film
This course is designed to help the student become literate in the language of film. It will introduce terminology, history, theory and technology of film. The student will take a critical look at the cinema, and will analyze the theory and techniques used by directors and writers, critique a variety of works in a number of film genres.
Provides students with experience in the workings of a weekly student newspaper. Students will participate in various aspects of a newspaper operation, including newsgathering, newswriting, editing, proofreading, photography, layout, advertising and distribution. Prerequisite: MMAj 140
This course provides students with experience in the production of an annual literary magazine. Students will be involved in all aspects of managing the production of an annual magazine, including writing, editing, photography, graphic design, layout, developing ad revenue, ad design, and distribution.
This course provides students with experience in the operations of a FM radio station. Students will complete Disc Jockey (DJ) training, and will then participate in the various aspects of the station operation. These include: being on the air, operating the board, gathering, writing and reporting news and sports coverage, traffic, production, music direction, and all other elements of radio station operation.
This course provides students with experience in the operation of a television station. Students will be involved in all aspects of the operation of the station, including camera operation, directing, producing, lighting, set design, audio and technical direction, editing, sports and news reporting, remote transmission, and all other aspects of the operation of the student television station.
This course develops basic reporting skills for beginning journalism students including interviewing, gathering and verifying information, covering a beat, and coverage of various types of news. The focus of the course is to help students develop in-field news reporting techniques. Prerequisite: MMAJ 140
Provides initial instruction on communicating via motion and passage of time. Includes the syntax of motion and production techniques in video and animation. Each semester.
Film Production Planning
This course is designed to give the student practice instruction in the process of film production. All aspects of film production are covered from pre-production to post-production, including location scouting, casting sessions and on-location staging. Special emphasis is placed on roles and responsibilities of personnel.
Broadcasting Prin & Pract
Overview of the broadcasting industry, including history, technical aspects, station and network organization, sales, ratings, programming, and social and ethical influences. A foundation course for radio-TV career preparation, related fields of communication, and the development of knowledgeable consumers of broadcast media. Prerequisites: COMM 100. Annually|
P R Prin & Practice
Provides fundamental instruction in public relations practices, including program planning and evaluation, working with the media, writing for public relations, and coordinating special events and functions. Explores the structure, ethics, and process of public relations in business, institutions, and American society through readings and discussion. Prerequisite: COMM 100 and grade of C or above in MMAJ 140. Note: Undergraduate students completing COMM 312 may enroll in COMM 551. Annually|
Journalism Prin & Pract
Examines the history and theory of the practice of journalism paying particular attention to First Amendment issues, the language of the media, changing conditions of information, ethics, and closely examining the role and organizations of a democratic press. Prerequisite: MMAJ 100 or 101.
Advertising Prin And Practices
Introduces students to the basic principles, theories and applications of the advertising field. Examines advertisings historical background, planning and management, media strategies, creative development, international issues, and social and legal effects. Prerequisite: MMAJ 100 or MMAJ 101
Introduces students to quantitative research principles guiding mass communication professionals working in areas such as broadcasting, public relations, advertising and journalism. Topics include audience measurement principles, polling research, survey construction and analysis, focus group research, mass media content analysis, and statistical analysis. Calculator required. Prerequisites: MMAJ 100 or 101.
New Mass Media Tech & Prof
Introduces students to new mass media technologies that are changing the role of mass communication professionals working in broadcasting, public relations, advertising, and journalism. Topics include evolving mass media implementations of the Internet to reach audiences, evolving copyright issues and their impact on the mass media; discussion of new World Wide Web technologies such as animation formats, streaming media, and digital video production; new digital technologies and formats for broadcasting, and new multimedia technologies. Developing careers and challenges to older professions will be discussed in the context of mass media industry trends. Prerequisite: MMAJ 100 or 101. On demand.|
Media Ethics & Responsibility
Prepares future professional communicators to make informed media decisions. Provides a historical, legal, cultural, and philosophical context for judgment of continuing and emerging issues in mass media fields, and creates an experimental frame through discussion, simulation, and modeling. No prerequisites.
Global Mass Communication
Enables students to effectively interact with the new culturally diverse audience and workforce in the American business and industry. Covers the latest innovatively designed resources on cultural diversity, global mass communication competencies, and positive attitudes. Includes imaginative conceptualization techniques of designing mass media messages suited to the new realities of cultural diversity. Prerequisite: Junior standing.
Explores the principles and practice of evaluating, gathering, and writing the fundamental news story and news feature. Includes the preparation of copy for publication, interviewing, and laboratory experience. Prerequisite: MMAJ 140
Provides fundamental instruction in editing skills, copy editing, headline writing, typography, photographs, copy control, and layout. Examines the role and responsibilities of the editor. Prerequisite: MMAJ 140.
Focuses on the skill and techniques used to gather in-depth information for investigative reporting. Students will learn interviewing research, and organizational skills. In addition, the legalities and practicalities of information access will becovered. All of these skills will culminate in the production of an investigative journalism project spanning both written and recorded media. Prerequisite: MMAJ 202 and 340.
Newswriting For Internet Media
This course develops reporting, writing and editing skills for internet delivery. Students understand the continuum of the cycle of news demanded by internet news sources, and the fundamental differences between online and traditional media. The internet requires reporters and writers to think differently about the structure, appearance and detail in news stories. Students will report, write and edit news stories for the internet that are interactive and nonlinear. Prerequisite: MMAJ 140|
Provides students with training in television production and experience in the application of communication theory and production techniques. Integrates skills in writing, photography, audio and graphics in a total production context. Prerequisite: MMAJ 270.
Develop basic skills in studio production techniques, including producing, crew positions, lighting, and on-camera talent. Prerequisite: MMAJ 270.
Covers theory and advanced techniques of audio production for radio and video, from conception through completion, emphasizing multitrack, non-destructive and non-linear production. Prerequisite: MMAJ 270.
This course further develops skills in digital/film production by examining the use of lenses, light meters, advanced lighting techniques, and low-tech special effects. Students produce a number of projects that employ thesetechniques. The studentwill be able to provide shooting and lighting support to any kind of production and create a DVD resume reel.
This course is designed to introduce and research the various aspects of digital and film postproduction editing. The course will include the aestheitcs and techniques of editing, application of editin techniques on Final Cut Pro, the video signal and components, and the role of the editor. Final Cut Pro certification is possible upon successful completion of this course and the Final Cut Prio certification exam.
This course examines narrative screenwriting through all components of story and mythic structure and exemplar film scripts. Character development in relation to narrative structures is studies. Substantial writing is realized in the production of,"a synopsis, treatment and other pieces in preparation of a feature-length film script. Several major script components are also written.
This course teaches principles of visual communication in print and electronic publications. Students gain design and production skills through extensive application of these principles to a wide variety of publications. Prerequisite: MMAJ 140.
This course is designed to concentrate on the development, execution and formatting of a narrative short script. Designed in a lecture/workshop format, students will produce a polished log line, synopsis, treatment, character profiles, and twenty-minute screenplay, The course will also cover distribution, marketing strategies, and pitching a script.
Provides basic principles of photography and intermediate principles of photojournalism. Study of camera and darkroom techniques; the production of photographs for news, advertising, scientific, and instructional use. Camera required. Prerequisite:Sophomore standing.
Public Relations Campaigns
This course explores the processes of public relations research, strategic planning, tactics and evaluation in creating and managing PR campaigns. Students will integrate theory and professional skills by analyzing existing PR campaigns and currentevents. The course culminates in a PR campaign that students create for an actual client. Prerequisites: MMAJ 140, MMAJ 312 and MMAJ 443 with a grade of C or above in each course.
Provides theory and skills to create an advertising campaign for a selected product or service. Students will study and analyze existing advertising campaigns, write creative briefs, and conduct media planning and research. Students will learn to utilize traditional media (print, broadcast and outdoor), as well as nontraditional media (the Internet and other interactive media) to create effective campaigns. The course culminates in a comprehensive advertising campaign that students create for an actual client. Prerequisites: MMAJ 140, MMAJ 314 and MMAJ 446, with a grade of C or above in each course.|
This advanced-level co-curricular provides students with hands-on advertising experience with a selected student media outlet or campus organization. Students complete a minimum of 45 hours per semester creating, selling, or managing advertising. Examples of projects include: ad copy writing, design and production; design of client media kits; and coordination of specialized media promotions. Prerequisite: MMAJ 314: Advertising Principles and Practices|
Allows students who seek careers in video or film production to gain experience in production work through the activities of WCUC-FM, WCUB-TV, and the production work of the department or of the university. Prerequisites: Students seeking to do a Production Co-Curricular in Film/Video must have taken MMAJ 351 and received a minimum of a C grade. Students seeking to do a Production Co-Curricular in Audio must have taken MMAJ 354 and received a minimum of a C grade.
Public Relations Co-Curricular
This advanced-level co-curricular provides students with hands-on public relations experience with a selected student media outlet or campus organization. Students complete a minimum of 45 hours per semester producing public relations projects and c,"ampaigns. Examples include: media relations, special event planning, media promotions, and writing and execution of public relations campaigns. Prerequisite: MMAJ 312: Public Relations Principles and Practices|
Introduces students to legal principles guiding mass communication professionals working in areas such as broadcasting, public relations, advertising, and journalism. Includes legal principles related to freedom of the press, libel, privacy, copyright, access to government documents, the rules and regulations of the Federal Communications Commission and the Federal Trade Commission, and the impact of new media technologies on legal principles concerning First Amendment, copyright, privacy, and mass media regulations. Prerequisites: COMM 100 and 101. Each semester.
Mass Media Critical Analysis
Explores critical methodologies and analysis of electronic media content and programming, emphasizing aesthetic, historical, social, cultural, and industrial factors affecting audience response. Prerequisite: MMAJ 100 or 101
Mass Communication Theory
Provides survey and evaluation of current theories of mass communication, examining the role and application of each in mass media products, development and industries. Students explore theories relative to the emergence of the mass press, the effects of mass communication, and media in contemporary society. Prerequisite: COMM 100|
Provides a foundation in the U.S. policymaking process in telecommunications (broadcasting, cable, telephone, and the Internet). Examines the impact of technology and social influences on policymaking and the theoretical perspectives that drive policymaking. Prerequisite: MMAJ 100 or 101
Ethnicity, Gender & The Media
This course investigates the role of ethnicity and gender in a variety of media. The course critically analyzes how the media have historically portrayed women and people of color, how they portray these groups today in a diverse, global media environment, and how these portrayals have influenced public opinion and public policy. The course also examines the historical and current role of women and minority communities in the media business.
Public Relations Ethics
Addresses ethics and professional responsibility in public relations. Through study of theory, cases and current events, students will learn to identify the ethical and moral dimensions of issues that arise in the practice of public relations. Students will gain the knowledge and skills necessary to reach and justify ethical decisions, and a sense of personal and professional responsibility. Prerequisites: MMAJ 140, MMAJ 312 and MMAJ 443, with a grade of C or above in each course. Annually|
Media Design For Organizations
Develops skills in devising communication strategies to design and develop an organization's media programs for training purposes. Skill areas include drafting communication objectives, developing plans for using communication media for training, and evaluating communication media used for effectiveness. Emphasizes applying skills to produce communication media for training programs. Prerequisite: COMM 320 or permission of instructor.
Adv Media Writing
Extensive work in research, writing, and marketing of written products for magazines, newspapers, and other publications. Requires selection and acquisition of appropriate photographs and graphics to complement the articles. Prerequisites: COMM 140.Spring, annually.
Newswriting Electronic Media
Provides students with advanced instruction and experience in writing and reporting news for radio and television. Topics include script types and formats, leads, writing for the eye and ear, interviewing techniques, feature writing, packages, readers and teasers and investigative research and reporting techniques. Prerequisites: MMAJ 140.
Public Relations Writing
Provides students with instruction and experience in writing for the public relations and advertising professions. Projects include news releases, media kits, advertisements, newsletters, brochures, and web pages. Coursework also stresses ethical and legal responsibilities of the public relations writer, research, persuasion, and visual elements of communication. Prerequisites: MMAJ 100 or 101, and 140.
WWW Publication Design
Develops competencies in writing and editing copy for World Wide Web media. Students will learn to structure web sites, layout copy, use color and text effectively, position images, and deploy sound and video. Students develop skills in editing public relations, advertising, and news-oriented web sites. Prerequisite: MMAJ 371 or permission of instructor. On demand.
This course will explore all aspects of the role of the producer for film. The student will examine the business of film production, from the development of script proposals through final distribution. The student will become involved in all areasof script breakdown, storyboard development, planning, budgets and legal aspects.Prerequisite MMAJ 302|
Introduces student to the theories and skills required to write effective advertising copy to market products, services and ideas. Students will learn copywriting techniques for media forms that are both traditional (print, broadcast and outdoor), as well as nontraditional (Internet and other interactive media). Topics include research, creative concepts and execution. Prerequisites: MMAJ 140 and MMAJ 314, with a grade of C or above in each course.
Integrated Comm Campaigns
This course provides theory and skills to create an integrated communication campaign for a selected product, company, person or service. Students will explore the processes of research, strategic planning, tactics and evaluation in creating and managing integrated communication campaigns. Students will study and analyze existing campaigns and the course culminates in an integrated communication campaign developed for an actual client. The integrated approach to campaigns assists students in,practicing skills in public relations and advertising.
This course is designed to provide the students with hands-on experience as a single camera director. Students will critique professional directors and examine directing theories and techniques. Students will apply theory and techniques of script b,"reakdown, directing talent and blocking, camera placement, shot execution and communication of the director's vision to crew and talent. Students will direcy a narrative short or one-act screenplay.
This course surveys the history, theory and style/genres of documentaries and reviews documentary production techniques culminating in individual student ten to twenty minute documentary productions. Prerequisites: MMAJ 445 and MMAJ 455
Advanced Web Site Design
Provides students with advanced design strategies and techniques for implementing world wide web sites. Topics include advanced strategies for structuring web sites aimed at journalism, broadcasting, corporate, and public relations functions, structural designs to meet a variety of audience needs, working with advanced web design layout strategies and techniques, and implementing web-based multimedia formats. Prerequisite: COMM 444. On demand.
Design and production of graphic materials for the presentation of information in training sessions, sales and stockholder meetings, and other small and large group situations. May be taken concurrently with SCT 214.
A film production course. Students will make up a crew that will produce a feature-style film short. The capstone course in the film concentration applies previous coursework and experience to the creation of a major work and will allow students th,"e full expression of the concentration. Prerequisite: MMAJ 445, 455.
Students apply theory and techniques to communication tasks of a cooperating business, industry, agency, or institution. Students must obtain approval of a detailed proposal before registering for the course. The determination of credit hour production is to be made in consultation with the internship advisor, in compliance with the media organization's policies, and in consideration of the intensity of the internship experience. Prerequisites: 80 credits completed, and a minimum of 2.5 QPA.
Allows imaginative students to structure an independent research project in the area of communication with a minimum of faculty supervision. A proposal specifying objectives, methods, and evaluation techniques must be submitted to and approved by the student's advisor and dean.
This capstone course enables students to develop their work utilizing the theory and application techniques of planning, writing, producing and directing to complete their digital/film portfolio for the B.F.A. exhibit. Prerequisites: MMAJ 4455 andMMAJ 455
Focuses on a single, broad contemporary topic of current interest in communication and related fields. Course content varies from semester to semester. Topics to be considered will be announced in advance. May be taken three times for credit.
Crit Analy Of Mass Media
This course focuses on critical frames of analysis applied to various mass media messages, such as film, recordings, television, and print media. Rhetorical, semiotic, idealogical, and dramatistic modes of analysis are applied in historical and current media contexts. Focus may be made on a specific medium.
Mass Communication Theory
This course provides introduction and examination of the major theories relevant in the study of mass communication. Students understand the application and relevance of these theories in the industries, practices and effects of the mass media.
Prin Of Inst Design & Ed Tech
This course focuses on systematic procedures for designing, developing, evaluating and revising instruction to meet identified goals and objectives for promoting educational technology. Instructional design theories and applications will be examined. The appropriateness and production of both projected and non-projected multimedia will be explored in the production of instructional solutions for the targeted audience including the K-12 community and other training and development learning envi,"ronments. Fall, annually.|
Media Strat For Distance Comm
This course will explore the various media strategies used to deliver distance learning and other distance communications. Learners will examine the various modes of delivering information from printed correspondence to the newer media technologies.,Media will be analyzed to determine the best delivery system for specific audiences and various communication goals. Every other year.
Public Relations Foundations
Focuses on the roles and responsibilities of public relations professionals, theories and prniciples of public relations, and public relations programming. Students will work to develop knowledge, expertise and skills that lead to professional competence in the field. As part of their study, students will also consider the legal and ethical dimensions of public relations.
Provides students with a historical, theoretical and practical overview of the traditional principles and practices of journalism and an analysis of the applicability of those characteristics in today's media environment. This course will focus on a critical examination of the history, principles and practices of American journalism. It will address the functions of the press in a democratic society, and students will examine the structure and nature of the press and media's relationship withgovernment and the public.
Trng Pgm Plan & Design
Investigates various theories of learning and instructional strategies used in training in corporate organizations and educational environments. The participant will identify a method appropriate to his or her content area, and plan and design an instructional system suited to adult learners in an in-service training environment.
Society, Law & Media Tch
This course will examine the social impact and regulation of media technology in society. The course will explore the relationships between societal uses of media technology, the law that addresses media technology issues and the role of media in larger communication and mass media systems. Every other year.
Mgmt Comm Process
This course will define and apply the general principles of management-planning, organizing, staffing, directing and controlling - to the design and administration of communication organizations and communication functions. This course relates behavioral variables to the understanding and motivation of employees.
Audio & Tv Production
Develops basic skills in audio, ENG, and television production. A variety of projects in both media concentrates on proper equipment operation and recording and editing techniques.
Photo & Grahic Prod
Provides an integrated introduction into graphic and photographic production techniques. Layout, design, and composition techniques will be developed.
Design Www Media
This course will prepare students to design web-based media. Students will learn to structure web sites, layout copy, use color and text effectively, position images, and deploy sound and video on pages as necessary.
Publ Relat Ethics & Prof Resp
Addresses the ethical and moral dimensions of the public relations practice, and prepares students to understand the ethical responsibilities of the public relations professional. Through case studies, analysis of current events, and hands-on exercises, this course provides students with the knowledge and skills necessary to reach and justify ethical decisions in a range of situations. Throughout, students work to build a sense of personal and professional responsibility in public relations.Prerequisite: MMAJ 551|
Publ Rela Cases & Campaigns
Using public relations cases and campaigns as models, this course examines the development of public relations strategies along with the tactical communications and actions that were instituted to achieve organizational goals. Public relations programs directed toward employees, the news media, the community, the consumer, governmental officials and agencies, stockholders and other relevant groups are included in the course. Prerequisite: MMAJ 551|
Prin of Integrated Comm
This course examines the theories and techniques of integrated communications, including public relations, advertising, marketing, sales promotions, and personal selling. It explores how all forms of communications work together to achieve organizational objectives and contribute to its overall brand. In this course, students will also learn how to research and evaluate a company's marketing and promotional situation, and use this information to develop effective integrated communications strategies and programs. Prerequisite: MMAJ 551|
Applied Design & Prod
This course will prepare students to design and produce multimedia programs for communication functions. It will explore the research concerning interactive multimedia as a delivery medium, and examine key elements of program design, pre-production, production, and evaluation.
Allows the imaginative student to structure an independent research project in the area of communication with a minimum of faculty supervision. A proposal specifying objectives, methods, and evaluation techniques must be submitted and approved by the student?s advisor prior to enrolling in the course. 1 or 2 credit hours.
Focuses on a single, broad contemporary topic of current interest in communication and related fields. Course content varies from semester to semester. Topics to be considered wil be announced in advance. May be taken three times for credit. No prerequisite.
Mass Comm Research
Examines research in mass communication and develops competencies in research methods. Topics include statistical analysis, experimental and survey research methods in communication, content analysis, and evaluation of mass media technology in communication.
Professional Comm Writing
This course provides advanced instruction in communication writing for use in a range of media-related careers. It focuses on the methodology and execution of specific projects professionals are likely to encounter in the workplace including speeche,"s, grants, visual presentations and research reports. Prerequisities: COMM 551, COMM 525|
Adv Public Relations Writing
Provides advanced instruction in writing for the public relations profession. Focuses on the methodology and execution of specific projects including news releases and media kits, crisis communication plans, backgrounders, annual reports, feature stories, speeches and presentations, and websites. Stresses planning and research, message strategy, and ethical and legal responsibilities. Students will produce written pieces suitable for a professional portfolio. Prerequisite: MMAJ 551|
Adv Technology Applications
This course develops advanced skills to support instructional technology programs. Coursework will cover areas such as advanced microcomputer applications, internet concepts as they apply to instructional technology, and PC operating system issues related to instructional technology. The focus will be on computers and related technologies used in educational and training environments. Prerequisite: COMM 545, or permission of instructor. Summers/spring annually.
Deploying Info Tech Infras
Focuses on the strategies involved in the provisioning and maintenance of information technology infrastructure. Provides students with the knowledge and skills necessary to plan, organize, implement and control information technology resources. Key topics include identifying information infrastructure; defining the range of information technology leadership roles; and illustrating current best practices for managing information technology assets. Offered annually.
Adv Appl Design & Prod
Incorporates advanced design and production skills. Students produce more complex communication materials for multimedia projects. Prerequisites: COMM 580 or permission of instructor.
Sem In Comm Ed & Mass Media
Focuses on critical examination of issues, research, and innovations in the field of communication education and mass media technology.
Requires the student to conduct a research study in communication, using acceptable research methods and under the supervision of a faculty member and committee; permission to enroll in this course is by invitation of the graduate faculty in the Department of Communication. This course is one of three options to complete the degree requirements in the graduate program. Prerequisite: COMM 621. Three or six credits a semester for an overall total of six credits.
Provides practical experience in the supervision and operations of some aspect of a communication/ instructional system program. A proposal specifying objectives, methods, and evaluation techniques must be submitted and approved by the student's advisor and the cooperating agency prior to enrolling in the course. The course is one of three options to complete degree requirements in the graduate program. Students may take three credits in two consecutive semesters or six credits in one semester,. Prerequisite: MMAJ 621.
Requires student to prepare a portfolio of professional materials, including written documentation outlining the purpose and application of the materials. Students will produce professional-quality media products, such as video programs, multimediaprograms, printed materials, audio programs, or web-based products. Students enrolled in this course must also complete a comprehensive examination. This course is one of three options to complete degree requirements in the graduate program. Prerequisite: MMAJ 621|