MMAJ 558 | Society, Law & Media Tch | This course will examine the social impact and regulation of media technology in society. The course will explore the relationships between societal uses of media technology, the law that addresses media technology issues and the role of media in larger communication and mass media systems. Every other year. |
MMAJ 559 | Mgmt Comm Process | This course will define and apply the general principles of management-planning, organizing, staffing, directing and controlling - to the design and administration of communication organizations and communication functions. This course relates behavioral variables to the understanding and motivation of employees. |
MMAJ 560 | Audio & Tv Production | Develops basic skills in audio, ENG, and television production. A variety of projects in both media concentrates on proper equipment operation and recording and editing techniques. |
MMAJ 565 | Photo & Grahic Prod | Provides an integrated introduction into graphic and photographic production techniques. Layout, design, and composition techniques will be developed. |
MMAJ 572 | Design Www Media | This course will prepare students to design web-based media. Students will learn to structure web sites, layout copy, use color and text effectively, position images, and deploy sound and video on pages as necessary. |
MMAJ 573 | Publ Relat Ethics & Prof Resp | Addresses the ethical and moral dimensions of the public relations practice, and prepares students to understand the ethical responsibilities of the public relations professional. Through case studies, analysis of current events, and hands-on exercises, this course provides students with the knowledge and skills necessary to reach and justify ethical decisions in a range of situations. Throughout, students work to build a sense of personal and professional responsibility in public relations.Prerequisite: MMAJ 551| |
MMAJ 574 | Publ Rela Cases & Campaigns | Using public relations cases and campaigns as models, this course examines the development of public relations strategies along with the tactical communications and actions that were instituted to achieve organizational goals. Public relations programs directed toward employees, the news media, the community, the consumer, governmental officials and agencies, stockholders and other relevant groups are included in the course. Prerequisite: MMAJ 551| |
MMAJ 575 | Prin of Integrated Comm | This course examines the theories and techniques of integrated communications, including public relations, advertising, marketing, sales promotions, and personal selling. It explores how all forms of communications work together to achieve organizational objectives and contribute to its overall brand. In this course, students will also learn how to research and evaluate a company's marketing and promotional situation, and use this information to develop effective integrated communications strategies and programs. Prerequisite: MMAJ 551| |
MMAJ 580 | Applied Design & Prod | This course will prepare students to design and produce multimedia programs for communication functions. It will explore the research concerning interactive multimedia as a delivery medium, and examine key elements of program design, pre-production, production, and evaluation. |
MMAJ 591 | Independent Study | Allows the imaginative student to structure an independent research project in the area of communication with a minimum of faculty supervision. A proposal specifying objectives, methods, and evaluation techniques must be submitted and approved by the student?s advisor prior to enrolling in the course. 1 or 2 credit hours. |
MMAJ 599 | Special Topics | Focuses on a single, broad contemporary topic of current interest in communication and related fields. Course content varies from semester to semester. Topics to be considered wil be announced in advance. May be taken three times for credit. No prerequisite. |
MMAJ 621 | Mass Comm Research | Examines research in mass communication and develops competencies in research methods. Topics include statistical analysis, experimental and survey research methods in communication, content analysis, and evaluation of mass media technology in communication. |
MMAJ 641 | Professional Comm Writing | This course provides advanced instruction in communication writing for use in a range of media-related careers. It focuses on the methodology and execution of specific projects professionals are likely to encounter in the workplace including speeche,"s, grants, visual presentations and research reports. Prerequisities: COMM 551, COMM 525| |
MMAJ 642 | Adv Public Relations Writing | Provides advanced instruction in writing for the public relations profession. Focuses on the methodology and execution of specific projects including news releases and media kits, crisis communication plans, backgrounders, annual reports, feature stories, speeches and presentations, and websites. Stresses planning and research, message strategy, and ethical and legal responsibilities. Students will produce written pieces suitable for a professional portfolio. Prerequisite: MMAJ 551| |
MMAJ 650 | Adv Technology Applications | This course develops advanced skills to support instructional technology programs. Coursework will cover areas such as advanced microcomputer applications, internet concepts as they apply to instructional technology, and PC operating system issues related to instructional technology. The focus will be on computers and related technologies used in educational and training environments. Prerequisite: COMM 545, or permission of instructor. Summers/spring annually. |
MMAJ 651 | Deploying Info Tech Infras | Focuses on the strategies involved in the provisioning and maintenance of information technology infrastructure. Provides students with the knowledge and skills necessary to plan, organize, implement and control information technology resources. Key topics include identifying information infrastructure; defining the range of information technology leadership roles; and illustrating current best practices for managing information technology assets. Offered annually. |
MMAJ 657 | Adv Appl Design & Prod | Incorporates advanced design and production skills. Students produce more complex communication materials for multimedia projects. Prerequisites: COMM 580 or permission of instructor. |
MMAJ 692 | Sem In Comm Ed & Mass Media | Focuses on critical examination of issues, research, and innovations in the field of communication education and mass media technology. |
MMAJ 700 | Thesis | Requires the student to conduct a research study in communication, using acceptable research methods and under the supervision of a faculty member and committee; permission to enroll in this course is by invitation of the graduate faculty in the Department of Communication. This course is one of three options to complete the degree requirements in the graduate program. Prerequisite: COMM 621. Three or six credits a semester for an overall total of six credits. |
MMAJ 701 | Comm Internship | Provides practical experience in the supervision and operations of some aspect of a communication/ instructional system program. A proposal specifying objectives, methods, and evaluation techniques must be submitted and approved by the student's advisor and the cooperating agency prior to enrolling in the course. The course is one of three options to complete degree requirements in the graduate program. Students may take three credits in two consecutive semesters or six credits in one semester,. Prerequisite: MMAJ 621. |
MMAJ 702 | Communication Portfolio | Requires student to prepare a portfolio of professional materials, including written documentation outlining the purpose and application of the materials. Students will produce professional-quality media products, such as video programs, multimediaprograms, printed materials, audio programs, or web-based products. Students enrolled in this course must also complete a comprehensive examination. This course is one of three options to complete degree requirements in the graduate program. Prerequisite: MMAJ 621| |
MS 110 | Intro To Military Science | Surveys the organization of the United States Army and the role of the military in today's society, emphasizing the customs and traditions of the Army and the fundamentals of leadership. Students study land navigation, physical fitness, and military bearing; values and ethics, Army Life and communications. Leadership labs reinforce classroom instruction. |
MS 112 | Fund Of Military Science | A progressive course that explores concepts that must be applied by the officer corps of the United States Army. Students learn basic soldier skills and leadership techniques and gain an appreciation for teh institutional values and procedures that,define the Professional Army Ethic. |
MS 201 | Fund Tact Oper & Leader Tech | For the second year Military Science student. Designed to provide practical application of fundamental leadership techniques in preparation for the advanced course of Military Science and future service as an Officer in the U.S. Army. Students will," learn oral and written communication skills and leadership fundamentals in the classroom, practicing them at weekly leadership labs. The goal of the curriculum and training is to enhance supervisory skills that can be applied in a management position in a civilian or military career. The focus will be on individual leadership development and small group leadership techniques used to train and motivate teams within larger organizations. |
MS 202 | Natl Sec & Fund Mil Topography | The study of national security concepts, policies, and the national decision-making process with emphasis on national resources, national will, and economic factors, included will be a study of response options. Fundamentals of military topography including the use of military maps to determine topographic features, to conduct land navigation, and to perform terrain analysis will be covered. Also, see Leadership Laboratory. |
MS 301 | Leadership in Modern Learning | A progressive course where students conduct practical application of principles of leadership/management as applied in classroom and field to include case studies in psychological, physiological, and sociological factors that affect human behavior.Individually and in groups, students solve leadership problems common to small units. Students participate in class and in Leadership Labs. The Military science department provides the textbook for the class, titled Leadership and Problem Solving,MS 301 and all other materials and uniforms required for the course. |
MS 302 | Adv Ldrshp Plan & Mod Combat | A progressive course where students continue the practical application of principles of leadership/management as applied in classroom and field environments. It offers an analysis of the leader's role in directing and coordinating efforts of individ,"uals and small units in the execution of offensive and defensive tactical missions, to include command and control systems, the military team, and communications techniques. Students participate in class and in Leadership Labs. The Military science department provides the textbook for the class, titled Leadership and Ethics, MS 302 and all other materials and uniforms required for the course.| |
MS 305 | Fund Of Organ Leadership | |
MS 401 | Mgmt Of Military Complex | A progressive course where students conduct practical application of principles of leadership/management as applied in the classroom and the field. Continues the leader development process and prepares cadets for the transition from cadet to second,"lieutenant, solidifying their commitment to officership, reinforcing individual competencies, and affording practical officer leadership experience. By the end of the course, cadets will have a better understanding of a wide range of military operations and their purposes. Individually and in groups, students solve leadership problems common to small units. Students participate in class and in Leadership Labs. The Military science department provides the textbook for the class, titled Leader| |
MS 402 | Sem In Military Mgmt & Anal | A progressive course where students continue the practical application of principles of leadership/management as applied in classroom and field environments. Students analyze the use of military assets in world affairs to include importance of strat,"egic mobility and neutralization of insurgent movements. Students assess and solve management problems regarding military justice, administration, and the obligations and responsibilities of an officer. Students participate in class and in Leadership Labs. The Military science department provides the textbook for the class, titled Officership, MS 402 and all other materials and uniforms required for the course.| |