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:: Course Offerings

The course offerings at Clarion University of PA go through an extensive review process by the Committee on Courses and Programs of Study (CCPS).  This course offerings list is a comprehensive list of courses that could be offered; it does not mean they are currently being offered.

For a complete list of courses offered on the current or upcoming schedules, see the Registrar's page Schedule of Classes.

To start a new search enter the course number of the subject or title you are searching in the box below.



Course Id (currently sorted in Ascending order) Course TitleCourse DescriptionCollege
MKTG 160
Contemp Issues In Mktg
Introduces contemporary issues in marketing and e-marketing in society and the world. Includes discussion of and composition of themes dealing with the impact of marketing on the society, its values, and the individual. May not be used to satisfy cor,e or major requirements for degrees in business administration. Students who have passed MKTG 360 may not schedule this course. B.S.B.A. majors may apply this course only as a free elective. On demand.|
Col of Business Admin
MKTG 360
Prin Of Marketing
The process in our society by which needs and wants of consumers are anticipated and satisfied. An examination of a systems approach to and analysis of the organizational function and the set of processes for creating, communicating and delivering v,alue to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Students develop an understanding of the increasing complexity of the modern marketing system, why it is essential, and how it perf,orms in both domestic and international marketing situations. Prerequisites: ECON 175 or 212, and junior standing. Each semester.|
Col of Business Admin
MKTG 361
Marketing Management
A study of coordinative effort in planning, organizing, and controlling marketing and e-marketing activities that direct the flow of goods and services from producer to consumer. Prerequisite: MKTG 360. On demand.|
Col of Business Admin
MKTG 362
Retail Management
Introduces students to the field of retailing and e-tailing where they will study such areas as organizational structure, merchandising practices and procedures, promotional activities, store planning, control, etc. Prerequisite: MKTG 360, or instruc,tor approval. On demand.|
Col of Business Admin
MKTG 363
Advertising Management
Examines the uses of advertising and advertising campaigns by business and e-business which give emphasis to the patterns and types of marketing strategy and its various functions, legal and moral obligations, problems in developing and evaluating ad,vertising programs, budgeting, scheduling, and client-advertising agency relationship. Prerequisite: MKTG 360. On demand.|
Col of Business Admin
MKTG 366
Channels Of Distribution
Examines factors involved in the selection of marketing and e-marketing channels and problems involved in managing the task efficiently. Prerequisite: MKTG 360. On demand.|
Col of Business Admin
MKTG 369
Services Marketing
Offers upper-level business students the opportunity to study effective approaches to marketing and e-marketing of services. Includes non-profit and commercial organizations. Utilizes a case study, discussion methodology to study the conceptual back,ground of services marketing. Prerequisite: MKTG 360; junior standing. On demand.|
Col of Business Admin
MKTG 374
Real Estate Mktg & Brokerage
Examines real estate marketing and brokerage management. Topics include the regulatory environment, marketing, advertising, sales management, and personal selling. Prerequisite or Co-requisite: RE 271 or permission of Instructor. Offered biennially,.|
Col of Business Admin
MKTG 461
Marketing Research
Examines the application of scientific and statistical methods and tools to the solution of marketing and e-marketing problems. Prerequisites: ECON 221, 222, and MKTG 360.|
Col of Business Admin
MKTG 462
Personal Selling & Sales Mgmt
Covers the process of personal selling and all aspects of the management of a sales force, including the selection and testing of sales representatives, training, devising compensation plans and expense accounts, territories, quotas, and evaluation., E-marketing topics are discussed. Prerequisite: MKTG 360. On demand.|
Col of Business Admin
MKTG 463
Gender Issues In Mktg
Designed for both men and women. Explores the changing business, e-business, organizational, and marketing environments as they pertain to the increasing number of women in marketing. Examines the special problems and opportunities for women in marke,ting. Prerequisites: MKTG 360 and junior standing. On demand.|
Col of Business Admin
MKTG 465
Marketing Problems
Utilizes the case and/or simulation gaming methods to consider the problems faced by the producer and reseller, including traditional marketing and e-marketing issues. Prerequisites: MKTG 360 and senior standing.|
Col of Business Admin
MKTG 468
Buyer Behavior
Examines theories, models, recent research, and research techniques in consumer motivation and decision making, and buyer-seller interaction, including consumer buyers, business and organizational buyers. Includes traditional consumer marketing, bus,iness-to-business and e-marketing issues. Prerequisites: MKTG 360 and PSY 211 or permission of the instructor. On demand.|
Col of Business Admin
MKTG 469
International Marketing
Analytical approach to study marketing and e-marketing management decisions involving multinational operations. Focuses on the management of the marketing functions within the multinational corporation. Prerequisite: MKTG 360. On demand.|
Col of Business Admin
MKTG 471
Real Estate Market & Invest An
Provides the necessary background to evaluate prospective real estate investment analysis. Examines both financial and non-financial aspects of investing in real property including risk, market analysis, portfolio impacts, and income taxation conseq,uences. Prerequisites: RE 271. Offered biennially.|
Col of Business Admin
MKTG 491
E-Marketing
The study of concepts, vocabulary, and contemporary practices in e-marketing management including e-marketing planning,e-marketing mix decision-making, ethical and legal issues affecting the environment of e-marketing.|
Col of Business Admin
MKTG 495
Special Topics
Presents various current topics that affect marketing practice or theory. Topics differ from year to year as subjects of critical importance arise. Prerequisite: MKTG 360 or permission of the instructor.|
Col of Business Admin
MKTG 500
Prin of Marketing
The process in our society by which needs and wants of consumers are anticipated and satisfied. An examination of a systems approach to and analysis of the organizational function and the set of processes for creating, communicating and delivering v,alue to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Students develop an understanding of the increasing complexity of the modern marketing system, why it is essential, and how it perf,orms in both domestic and international marketing situations. Prerequisites: ECON 175 or 212, and junior standing.|
Col of Business Admin
MKTG 560
Mktg Decision Making
The analysis of marketing concepts and problems from a managerial point of view. Emphasis is placed upon planning, organizing, and controlling of marketing and e-marketing activities and their integration with the objectives and policies of the firm., Both domestic and multinational marketing concepts are addressed in this course. Prerequisite: MKTG 360 and ECON 222.|
Col of Business Admin
MKTG 562
Channels Of Distributions
A study of components of a vertical marketing system and of the methods for making them effective. Also included are means of evaluating alternative marketing systems and the development of international marketing channels as well as e-marketing syst,ems. Prerequisite: MKTG 360.|
Col of Business Admin
MKTG 570
RE Market and Invest Analysis
This course will examine the fundamentals of real estate analysis. It will explore real property law, appraisal, finance, market and investment analysis, and property management.|
Col of Business Admin
MKTG 604
Marketing Research
Methods of solving marketing research problems, including library, survey, and experimental research methods; project design; data collection, analysis, and interpretation; presentation of marketing research reports for managerial user. Problems in i,nternational marketing research, e-marketing research, and research ethics are also included. Selection, design, and completion of a marketing-oriented research project and computer work are required. Prerequisite: ECON 603.|
Col of Business Admin
MKTG 661
Marketing Strat
tudy of strategies for attaining a suitable ?marketing mix? for various types of entities including e-marketers. Marketing knowledge from previous courses and experiences will be applied to the formation of overall programs for dealing with both inte,rnational and domestic marketing problems. Prerequisite: MKTG 360.|
Col of Business Admin