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College of Business Administration

Clarion University’s academic structure has recently been reorganized. The information on these pages is valid for students who began their degrees prior to fall 2014.

For students looking for information about degrees in the new academic structure, it can be found on the college web pages:

College of Arts, Education and Sciences
College of Business Administration and Information Science
Venango College

For students seeking information about degree programs prior to fall 2014, it is available in the 2013-15 Undergraduate Catalog or in the 2013-15 Graduate Catalog.

A new catalog reflecting the reorganized academic structure will be available this fall. Curricular questions should be directed to your academic advisor.

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AACSB International-
The Association to Advance Collegiate Schools of Business

Clarion University's College of Business Administration is accredited by AACSB International. Fewer than 10 percent of the universities offering business administration and management education are AACSB International accredited. Clarion is the first university in the State System of Higher Education to achieve AACSB International accreditation of all its business degree programs including the master's degree. The accreditation provides external validation of the internationally competitive educational experience Clarion offers. This means that students, and the families that send them to Clarion, can be assured they are receiving solid business preparation that meets and exceeds international standards.

Association of Small Business Development Centers (ASBDC)


Approved and Registered Programs

The Paralegal Studies Program is approved by the American Bar Association (ABA)

The Personal Financial Planning Program is registered with the Certified Financial Planning Board of Standards, Inc., as meeting the academic requirements necessary to qualify a student to sit for the CFP examination.


Degree Listing



The College of Business Administration offers curricula leading to the degree of Bachelor of Science in Business Administration, Master of Business Administration, Associate of Science in Business Administration, and Associate of Science in Paralegal Studies. The College of Business Administration also offers a minor program in business administration for non-business majors, and offers minors in accounting, economics, international business, leadership, and marketing for all majors. The description below is concerned mainly with the undergraduate curriculum. For full information concerning the M.B.A. program, refer to the Graduate Catalog and the Master of Business Administration bulletin, which may be obtained from the College of Business Administration, 840 Wood Street, Clarion University, Clarion, PA 16214-1232. Click here for descriptions of the Associate of Science degree programs.

All candidates for the Bachelor of Science in Business Administration degree are required to take a broad program of business foundation subjects and then choose a business field of specialization in one of the following areas:

Accounting (B.S.B.A.)
Business Administration (A.S.)
Business Economics (B.S.B.A.)
Finance (B.S.B.A.)
Human Resources Management (B.S.B.A.)
International Business (B.S.B.A.)
Paralegal Studies (A.S.)
Management (B.S.B.A.)
Marketing (B.S.B.A.)
Real Estate (B.S.B.A.)

The curriculum leading to the degree of Bachelor of Science in Business Administration is designed to assist students in arriving at a better understanding of the complex relationships inherent in the rapidly changing domestic and international world of business, industry, and government; to provide educational experience that will help students develop their potential for leadership and service; to stimulate the growth of students as individuals and citizens; and to provide a qualitative environment in which educational enrichment can take place.

Supplemented by broad general requirements in the humanities, the social sciences, and the natural sciences, the business curriculum offers a well-balanced program of courses in business administration and economics which will not only help prepare students for careers in business, industry, and government, but also will give preparatory training to students who plan graduate study in business, economics, or law.

Although there is opportunity to develop depth in certain areas, i.e., accountancy, economics, finance, human resources, international business, management, marketing, and real estate, emphasis in the program is not on deep specialization but rather on the development of analytical ability, intellectual toughness, imagination, the ability to communicate ideas, and adaptability so that technological change does not render the education obsolete.


Mission Statement 

The College of Business Administration at Clarion University of Pennsylvania is committed to preparing its students for success as ethical business leaders and professionals in a dynamic, complex global environment through high quality, challenging academic and related programs, while serving the academic and business communities through effective teaching, scholarly contributions, and appropriate service to the university and the region.  (Revised April 27, 2010)

Emphasis Statement

The faculty and staff of the College of Business Administration at Clarion University recognize that we exist, above all, to serve the students.  We are dedicated to offering and delivering high quality undergraduate and graduate education that prepares the next generation of principled leaders and professionals in the areas of business, industry, and government.  Both an undergraduate business education, with Associates and Bachelors degrees, and a Masters of Business Administration are administered through campuses in Clarion and Oil City, with a primary service area of western Pennsylvania.  We strive for continuous improvement in all of our programs and curricula.  This is accomplished through effective teaching and practical applications; technological literacy; research  that is relevant to the learning mission of the University, including intellectual contributions that primarily advance practice and enhance disciplinary knowledge, but also improve learning and pedagogy; professional development  activities; and service to the University and community.  In addition, we exhibit leadership; develop strong partnerships with regional business, industry and government organizations; and promote a diverse student body and faculty.  We recognize that we must foster a spirit of intellectual inquiry, equity, and tolerance in the classroom and workplace, and hold integrity as the cornerstone of our actions.  (Revised April 27, 2010)


Objectives of Degree Program

  1. Ensure each student has a general education composed of liberal knowledge, skills, applications, values, health, and personal performance experiences.

  2. Ensure each student has a thorough knowledge of fundamental business concepts of appropriate breadth and depth and has the opportunity to integrate business disciplinary knowledge.

  3. Ensure each student has a thorough knowledge of concepts within a particular business specialty.

  4. Ensure each student has a thorough knowledge of the international and ethical dimensions of business management.

  5. Prepare undergraduate students for entry-level professional positions in business, industry, and government.

  6. Provide opportunities for business study for non-business majors at Clarion University.

  7. Prepare aspiring, high-achieving students for entry into graduate programs.

  8. Provide a reasonable level of direct contact with businesses and organizations to enhance application of learned classroom concepts.

  9. Ensure academic programs adapt to changing requirements in business professions, adapt to changing expectations of businesses and other employers, are current with national educational trends, and are reflective of educational debate within professional associations.

B.S.B.A. Learning Goals and Objectives

Goal 1.0 - Demonstrate Business Disciplinary Competence

Objective 1.1 -  Knowledge in the key business disciplines.  Key business disciplines shall include accounting, economics, finance, management, and marketing.

Goal 2.0 - Show an Awareness of the Ethical Dimensions of Business Issues

Objective 2.1 -  Knowledge and ability to examine ethical issues in business

Objective 2.2 - An understanding of the social forces shaping the environment of business

Goal 3.0 - Communicate Effectively Orally and in Written Form

Objective 3.1 - Demonstration of effective oral communication skills

Objective 3.2 - Demonstration of effective written communication skills

Goal 4.0 - Demonstrate Analytical Thinking Skills

Objective 4.1 - Interpretation of evidence

Objective 4.2 - Identification and evaluation of points of view

Objective 4.3 - Formulation of warranted, non-fallacious conclusions

Goal 5.0 - Understand Global Issues in the Functional Areas of Business

Objective 5.1 - Understanding the forces affecting businesses that operate in the global economy

Goal 6.0 - Demonstrate Effective Use of Technology and Data Analysis

Objective 6.1 -  Demonstration of communication and presentation technologies used in the business environment

Objective 6.2 - Understanding of and ability to use common methods of statistical inference

Objective 6.3 - Understanding of data analysis and its use in business decision making



Academic Standards

Business students pursuing the B.S.B.A. must meet the requirements for admission to the college's upper division. In addition, business administration students must meet graduation standards beyond general university requirements.

Students who are readmitted to the College of Business Administration after an absence of two years or more must meet all requirements of the college as of the date of readmission.


Students who transfer from other regionally accredited universities or colleges must have a minimum cumulative quality-point average (QPA) of 2.50 in all previous course work to enter the COBA. The QPA requirement applies to all course work taken at all universities prior to attending Clarion University. Clarion University students transferring from majors outside the College of Business Administration must have earned either an overall 2.50 QPA or a 2.50 QPA during their most recent full-time (12 or more credits) semester at Clarion University.


Clarion students transferring from majors outside the COBA must have earned a minimum cumulative QPA of 2.50 to enter the College of Business Administration. Clarion students who do not have a cumulative QPA of 2.50 at the time of the request for transfer into the COBA must have achieved a 2.50 QPA in their most recent twelve credits completed at Clarion University. For additional information, please see the college's policy on QPA and Residency Requirements for Transfer Students.

Credits for courses completed at other universities or colleges may be transferable to Clarion University, but the grades and quality points are not. Therefore, grades earned in courses accepted by the College of Business Administration to satisfy requirements of the lower- or upper-division core will not be used in the computation of the QPAs required by the academic standards of the College of Business Administration.

1. Mathematics requirements:

All students in the College of Business Administration are required to take MATH 131 and 232. For MATH 232, students may substitute MATH 260, 270, 271, or 272.


2. Separation of upper- and lower-division programs of study:

All business students must meet the requirements for admission to the upper-division course of study in the College of Business Administration. The upper-division consists of all 300-level and above. No business student is permitted to take any 300- or 400-level courses in the College of Business Administration until the student has met the following requirements:

a. completed not less than 50 hours with a minimum 2.00/4.00 QPA;

b. completed mathematics requirements listed above;

c. completed CIS 217;

d. completed all required courses in the business core with a 100- or 200-level designation (ECON 211, ECON 212, ACTG 251, ACTG 252, ECON 221, ECON 222, BSAD 240, MGMT 120) and MATH 131 and MATH 232 with a minimum QPA of 2.00/4.00.

Note: Eligible students may use ECON 215 in place of ECON 211 and ECON 212 and may use ECON 230 in place of ECON 221 and ECON 222.

Every business student must complete the courses in the upper-division business core (ECON 310, MGMT 320, MKTG 360, FIN 370, MGMT 425, and BSAD 490), with a minimum 2.00/4.00 QPA, in order to meet graduation requirements.


3. Courses within the major:

In order to graduate, students must meet university requirements, the above standards, and achieve a minimum grade of C in each course presented as meeting the requirements for the major. There are 24 credits required of each business student to be placed in the "major area." Either 18 or 21 of these credits must come from the specific area of concentration which has been declared by the student. A list of the requirements for each of the business majors is available in the College of Business Administration Dean's office. The other three (or six) credits necessary to complete the 24-credit requirement must be business electives at the 300/400 level or BSAD 241. Additionally, at least one business course with international content must be included within the 24-credit block of "major courses" and a minimum grade of C must be earned in this course.


4. Each business student must complete six credits in courses with international content.

At least three of these must be business credits and must be included within the 24 credits which apply to the major area of concentration (as detailed in number three above). The additional three credits may be utilized to satisfy requirements in general education or free electives. Courses taken to satisfy this requirement are to be selected from the approved international course list. Students should see their advisor or may obtain a copy of this list from the College of Business Administration Dean's Office, 340 Still Hall.


5. Business students are not permitted to take business courses for credit-no record.



General Education Requirements

The general education program required for all students in the university is presented here. Students must satisfy general education requirements which include flagged courses in lower- and upper-division business courses and in the major area. Students are urged to consult with their advisor about general education requirements listed earlier in this catalog. Students majoring in business administration must include six credits in mathematics (at least MATH 131 and MATH 232 or its equivalent); three credits for CIS 217, in fulfilling general education or free elective requirements; and six credits in economics (ECON 211 and 212). The general education requirements are summarized as follows:

Liberal education skills 12 credits

Liberal knowledge:

Physical and biological sciences 9 credits
Social and behavioral sciences 9 credits
Arts and humanities 9 credits

Health and personal performance 3 credits

General education electives 6 credits

TOTAL 48 credits



Business Foundation Requirements

Regardless of the major chosen, all students of business administration must take 33 hours of foundation subjects. These have been selected with the following primary objective in mind:


  1. To give students an insight into the major functions of organizations, whether they be private business firms or local, state, or federal government agencies.

  2. To give students an understanding of the major problems within organizations as they pursue their goals.

  3. To assist students in using the insights and methods of the humanities, social sciences, and natural sciences to analyze and illuminate these problems. Each of the foundation subjects either deals with an important aspect of organization or provides a tool which can be used in attacking problems faced by individuals in organizations. The courses, as a whole, comprise a common body of knowledge in business and administration.

  4. To provide students with an understanding of the domestic and worldwide environment of business.


The following foundation courses are required of all business administration students:



ECON 211: Principles of Macroeconomics, 3 credits
ECON 212: Principles of Microeconomics, 3 credits

NOTE: ECON 215 (Principles of Economics) may be taken in place of ECON 211 and ECON 212 by undergraduate students enrolled in the Honors program or students with a 3.40 QPA or higher. ECON 215 is a four-credit course, therefore, students choosing this option will need to take an additional two credits as electives.



ACTG 251: Financial Accounting, 3 credits
ACTG 252: Managerial Accounting, 3 credits
ECON 221: Economic and Business Statistics I, 3 credits
ECON 222: Economic and Business Statistics II, 3 credits

NOTE: ECON 230 (Economic and Business Statistics) may be taken in place of ECON 221 and ECON 222 by undergraduate students enrolled in the Honors program or students with a 3.40 QPA or higher. ECON 230 is a four-credit course, therefore, students choosing this option will need to take an additional two credits as electives.


BSAD 240: Legal Environment I, 3 credits
ECON 310: Intermediate Microeconomic Theory, 3 credits

NOTE: ECON 212 is a prerequisite for ECON 310.



MGMT 320: Management Theory and Practice, 3 credits
MKTG 360: Principles of Marketing, 3 credits
FIN 370: Financial Management, 3 credits
MGMT 425: Operations Management, 3 credits


BSAD 490: Administrative Decision-Making, 3 credits

NOTE: MGMT 320, MKTG 360, and FIN 370 are prerequisites for BSAD 490.

TOTAL: 39 credits



Major Requirements
In addition to the general education and business foundation courses outlined above, all students studying business administration must build up a major consisting of at least 18 hours in one of the following areas:

business economics,
human resources management,
international business,
real estate

Twenty-four hours of business and economics electives are required for each major. Of these 24, at least 18 are specified for each major. All four-year business administration students must take a minimum of 15 of the 24 credits required for the majors at Clarion University. Courses necessary to complete the 24-credit requirement must be business electives at the 300-/400-level or BSAD 241. Specific course requirements for each of these majors are outlined under the five academic departments on the following pages. The international business course requirement specified in the academic standards may affect business elective course selections.