The Center for Advancement operates within the Division of Student and University Affairs and is comprised of the offices of marketing and communication, printing services and sports information. Responsibilities lie in advancing the general interests of Clarion University while building a base of support that enriches and sustains the university.
The focus of the center lies in telling the story of our vibrant academic institution in its unique western Pennsylvania setting along with promoting strong collaborative relationships among internal and external constituencies. Audiences served include prospective and current students; the parents and families of our students; more than 48,000 alumni; faculty and staff; community partners; friends of the university; and the region at large.
In accomplishing its mission, the Center for Advancement seeks the involvement of university-affiliated organizations including the Clarion University Foundation, Inc., and Clarion University Alumni Association, Inc.
The Office of Marketing and Communication promotes Clarion University through integrated marketing initiatives, which include advertising and public relations. Efforts are part of a branding strategy that shapes the image of the university as it reaches various constituents.
The office works with university leaders in establishing and promoting the official position of the university to media outlets and its various audiences, including current and prospective students, faculty and staff, alumni and friends and the community and government. The office also oversees the development of marketing and advertising campaigns created by outside agencies.
Positioning is also supported by the marketing and communication office through web design and development in accordance with established standards and guidelines.
In serving as the university's news bureau, the office releases information through various media outlets: print, radio and television; the university's website; Clarion and Beyond alumni magazine; and an electronic campus newsletter, Newswire. The department also assists in emergency communications and special projects.
All official news releases and media relations relating to athletics are coordinated and issued through the Office of Sports Information. This office works closely with the athletic director and coaches and is responsible for the coordination of statistical reports required by the NCAA (National Collegiate Athletic Association) and PSAC (Pennsylvania State Athletic Conference). The university's athletics website is also maintained by this department.
PAGES is responsible for the development and printing of official university publications and other print materials. The department operates a copy center and provides design and digital services. PAGES works closely with marketing and communication on the incorporation of the university brand into print projects. PAGES also offers specialized mailing services and other promotional items, including portfolios, shirts, etc.
|Seifert-Mooney Center for Advancement|
As charged, the foundation is responsible for coordinating all university program requests for financial support from the private sector. Campaigns for support include annual, capital, planned gifts and other special appeals. Sources of private support include alumni, employees, retirees, parents, students, friends, businesses, corporations and foundations.
The foundation board of directors, through its CEO, oversees the management and operation of the organization including distribution of resources, management of assets, student housing operations and personnel.
An integral part of the foundation, the Clarion University Alumni Association is led by its board of directors (the voice of more than 48,000 living alumni) and executive director and supported by student Eagle Ambassadors. The association is actively involved in the efforts of the university and the Clarion University Foundation, Inc., in serving alumni, friends, parents and the university community at large. The office is involved in attracting students, establishing a base of financial support, fostering lifelong affiliations with alumni (beginning with current students) and continuing in outreach programming to all alumni.