Marketing

Marketing is more than Super Bowl commercials. Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.

The Department of Marketing offers the BSBA in Marketing. The Marketing major provides a strong foundation in marketing problem solving, research, and international marketing.

Marketing students may also participate in extra-curricular activities as members of the student chapter of the American Marketing Association.  The club's officers together with Dr. Wade Lancaster, the marketing club's faculty advisor, plan a yearly calendar of varied and interesting activities including field trips, plant tours, guest lectures, banquets, and community service activities.  To learn more about the American Marketing Association, please visit their website at www.ama.org.

Internships are also available from local businesses and organizations and may be included as free electives in the BSBA degree.

Placement: Of the students responding to the 2006 graduate survey, over 90% reported being employed or attending graduate school.  Click Here to view the most recent Career Services survey.

Student Clubs:

• The American Marketing Association

Marketing Department Scholarships